Chevron Left
返回到 Foundations of Digital Marketing and E-commerce

学生对 Google 提供的 Foundations of Digital Marketing and E-commerce 的评价和反馈

4.8
星
30,575 个评分

课程概述

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

热门审阅

VL

May 8, 2023

Clear and easy to digest information. Gives a great overview of the industry and the roles each one plays. Helpful for complete newbies to understand the basics of digital marketing and e-commerce.

AS

Oct 11, 2022

I e​njoyed every chapter of the course. The instructor is very clear and explains everything well, so you get to follow throughout even if you didn't have any prior knowledge of digital marketing.

筛选依据：

2451 - Foundations of Digital Marketing and E-commerce 的 2475 个评论（共 7,117 个）

创建者 sumaiya a

•

Feb 5, 2024

Good one. I would give 5 stars for this course. thank you google.

创建者 Alejandro

•

Jan 25, 2024

Muy buen curso, para lograr avances en temas de mercadeo digital.

创建者 Fahad A

•

Jan 6, 2024

it was a great course i have learned a lot of skills through this

创建者 Anna J O

•

Jan 4, 2024

I loved it. To the point encouraging and filled with good advice.

创建者 Vanesa K C V

•

Dec 10, 2023

Everything I needed to learn from strach about Digital Marketing.

创建者 Deleted A

•

Sep 17, 2023

This was a very well presented course, which i enjoyed very much.

创建者 Mike C

•

Aug 28, 2023

Good foundation topics for those without background in Marketing.

创建者 Lali M

•

Aug 14, 2023

This is a very interesting course which I wanna pursue to the end

创建者 Aakriti b

•

Jul 16, 2023

Thank you coursera for your support it was really helpful for me.

创建者 Sarah S

•

Jun 30, 2023

Good basic information is presented in easy to understand manner.

创建者 Sameh S

•

Jun 6, 2023

good course and instractures

but i have problem on my certificate

创建者 Marta S P G C

•

May 14, 2023

Very well organized and not boring. It makes more easier to learn

创建者 J. E

•

Apr 24, 2023

Awesome. Covered all of the basics extremely well, thanks google!

创建者 Muvetha D

•

Apr 13, 2023

It's learn for very good and usefully in my knowledge . Thank you

创建者 Kalpana K

•

Mar 23, 2023

EXCELLENT TUTOR AND EASY CONTENT TO GO THROUGH. THANK YOU SO MUCH

创建者 Deleted A

•

Mar 14, 2023

Concise and informative. I like the format of the class as well.

创建者 Melinda K

•

Jan 10, 2023

I learned a lot through this course.. thank you Google & Coursera

创建者 Muhammad U

•

Dec 27, 2022

Very well, I have enjoyed this course very much. Thank You Google

创建者 HEMANT K

•

Dec 18, 2022

Its Most simplified and Sophisticated Course you can find online.

创建者 Annic P

•

Oct 27, 2022

it is was very useful and informative about the digital marketig

创建者 vince d

•

Sep 15, 2022

Information is well presented and helps build a great fondation.

创建者 Abdallah A

•

Sep 6, 2022

انها دورة رائعة!

اشكر جوجل و كورسيرا لتقديمها هذه الدورة الرائعة.

创建者 Rashidah R

•

Jun 19, 2022

Excellent course with hands on detailed information to guide you.

创建者 erica H

•

Jun 11, 2022

So good at breaking down the foundations for the futher courses.

创建者 Allison A S

•

Jul 29, 2025

Incredibly valuable information and easy to do at your own pace!