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学生对 Google 提供的 Foundations of Digital Marketing and E-commerce 的评价和反馈

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30,575 个评分

课程概述

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

热门审阅

VL

May 8, 2023

Clear and easy to digest information. Gives a great overview of the industry and the roles each one plays. Helpful for complete newbies to understand the basics of digital marketing and e-commerce.

AS

Oct 11, 2022

I e​njoyed every chapter of the course. The instructor is very clear and explains everything well, so you get to follow throughout even if you didn't have any prior knowledge of digital marketing.

筛选依据：

2426 - Foundations of Digital Marketing and E-commerce 的 2450 个评论（共 7,117 个）

创建者 Ho Q V

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Oct 5, 2022

The lessons are clear and easy to understand. Thank you very much!

创建者 Mitali P

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Sep 28, 2022

Amazing course with good information which was easy to understand.

创建者 Vanesa P

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Sep 22, 2022

Absolutely complete, dinamic, interesting, the rigth way to learn

创建者 Isaac A

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Sep 20, 2022

This course is amazing. Well arranged and simplified. No regrets.

创建者 Lartey R

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Sep 13, 2022

I really enjoyed this course and would recommend others to take it

创建者 Kalpesh P

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Sep 3, 2022

It's very good course to learn about digital marketing foundations

创建者 The T A O G

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Aug 4, 2022

Great Introduction content. Easy to understand and user friendly.

创建者 Nick A T

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Jul 14, 2022

Fantastic course; eye-opening and relevant. Great instructors too.

创建者 Shikha M

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May 31, 2022

Very informational and easy to understand. I'm loving this course!

创建者 Job E

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May 30, 2022

This Introduction course was very exciting and met my expectation.

创建者 Walter s

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May 12, 2022

Very well done with the riight level of knowledge and encouragemnt

创建者 Katy R B A

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Nov 5, 2025

Me parece un curso supercompleto, muy interesante, aprendí mucho.

创建者 Mireya E

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Aug 25, 2025

Muy interesante, aprendí mucho. Gracias por esta gran oportunidad

创建者 Fiza l

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Aug 5, 2025

I think this was really great!! i've learnt alot from this course

创建者 Pornprom P

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Aug 4, 2025

This offers more detailed insights than I got from another course

创建者 Christian P

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Jul 25, 2025

It was a good learning experience with great insight on the topic

创建者 Harita

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May 9, 2025

Engaging and well paced. Was interested to learn until the end :)

创建者 Brooke Z

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Apr 5, 2025

Great instructional content and challenging hands-on assignments.

创建者 Aradhon M

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Oct 31, 2024

This course is very important an Digital Marketing and E-Commerce

创建者 keerthi m

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Oct 14, 2024

The overall course structure and content is improved my knowledge

创建者 Dremarc

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Sep 26, 2024

It was fun and Id recommend it to anybody looking to be certified

创建者 Alma G

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Aug 10, 2024

I learned a lot and I'm very happy with everything I have learned

创建者 Samir L

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Jul 30, 2024

El curso es muy bueno para la introduccion a al marketing digital

创建者 Zillehuma

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Jul 29, 2024

I really enjoyed this course it was very interesting and helpful.

创建者 VEENOSH A B

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Jun 1, 2024

the information displayed were very easy to access and understand