Chevron Left
返回到 Foundations of Digital Marketing and E-commerce

学生对 Google 提供的 Foundations of Digital Marketing and E-commerce 的评价和反馈

4.8
星
30,575 个评分

课程概述

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

热门审阅

VL

May 8, 2023

Clear and easy to digest information. Gives a great overview of the industry and the roles each one plays. Helpful for complete newbies to understand the basics of digital marketing and e-commerce.

MK

Oct 17, 2022

i​t was a wonderful journey and super excited to learn next step. the way of teaching is too the point and simple one can easily understand the basics of digital marketing without having knowledge.

筛选依据：

2351 - Foundations of Digital Marketing and E-commerce 的 2375 个评论（共 7,119 个）

创建者 Naveed A

•

Jan 9, 2024

it was very informative course and hope good courses in future ahead

创建者 Mueed U

•

Nov 15, 2023

comprehensive and covers most areas necessary for digital marketing.

创建者 Meli L

•

Oct 21, 2023

For the first course, it is awesome and give a pretty good overview.

创建者 Josh Z

•

Sep 12, 2023

A very informative first step in your journey, 10/10 would recommend

创建者 Haseeb A

•

Aug 11, 2023

helps me alot in basic knowledge of digital marketing and e-commerce

创建者 Oluwamuyiwa A

•

Aug 1, 2023

zThecourseeducativeand it elightrnelighten elighteenlighteenlighten.

创建者 Jason F

•

Jun 2, 2023

Very professionally done. I feel like I am building valuable skills.

创建者 Andrew A

•

Mar 19, 2023

Excellent Introduction to terms and procedures in digital marketing!

创建者 Adegoke B

•

Feb 1, 2023

Thank you for the opportunity to learn more about digital marketing.

创建者 Gianpierre F

•

Jan 22, 2023

A good introduction to digital marketing and e-commerce information.

创建者 Farid B

•

Jan 8, 2023

Warm thanks to the google team for this awesome learning experience.

创建者 Sohaib Z

•

Nov 19, 2022

Amazing and help full for new bees that want to start as a marketer.

创建者 Emily T

•

Oct 30, 2022

Great to develop your knowledge and experience in digital marketing

创建者 Gianni S

•

Oct 18, 2022

Easy to learn and not boring. I like the structure of the material.

创建者 Vanessa E

•

Oct 11, 2022

Enjoyed this class. It was very easy to stay engaged in the course.

创建者 Harsh H

•

Oct 4, 2022

tells pretty much all about e commerce and digital marketing basics

创建者 Cindy A

•

Sep 1, 2022

Very educative and classes are simplified to foester understanding.

创建者 Siddharth S

•

Aug 30, 2022

This really laid the foundation for digital marketing and ecommerce.

创建者 Mohammad H

•

Aug 15, 2022

The perfect introductory course to digital marketing and e-commerce.

创建者 John B

•

Aug 12, 2022

Very good course. This class has tied alot of my education together.

创建者 Patricia B

•

Aug 9, 2022

Full of solid information that will help build your marketing career

创建者 Mahalakshmi S

•

Jul 20, 2022

This is the right place for starters to learn aout Digital marketing

创建者 Nick P j

•

Jul 18, 2022

so iam a beginner in digital marketing and this course help me alot.

创建者 Daria L

•

Jul 16, 2022

Great course! Getting the understanding of the fundamentals so well!

创建者 Antonio E

•

Nov 2, 2025

Muy bueno el contenido para iniciar el camino del Marketing Digital