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返回到 Foundations of Digital Marketing and E-commerce

学生对 Google 提供的 Foundations of Digital Marketing and E-commerce 的评价和反馈

4.8
30,575 个评分

课程概述

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

热门审阅

AS

Oct 11, 2022

I e​njoyed every chapter of the course. The instructor is very clear and explains everything well, so you get to follow throughout even if you didn't have any prior knowledge of digital marketing.

JG

Aug 26, 2022

A very insightful lesson in E commerce and digital marketing. It provided me with the terms and tools I needed to understand what my businees or company needs to generate sales and keep customers.

筛选依据:

2126 - Foundations of Digital Marketing and E-commerce 的 2150 个评论(共 7,115 个)

创建者 HeyitsLizzy!

Mar 5, 2025

I learned a lot of new information, and I found it to be not too challenging

创建者 Eko H

Feb 26, 2025

Pelatihan ini menambah wawasan saya tentang pemasaran digital dan e-commerce

创建者 Fahad M

Jan 29, 2025

the course was interestfull but i'h'nt earn whith my certificate please help

创建者 Héctor U A P

Jul 31, 2024

muy buen curso, bastante completo, y entendible por su contenido multimedia.

创建者 Abhishek P

Jun 6, 2024

I have learned Lot, I didn't even know that digital marketing is at its best

创建者 Ceban S

Mar 2, 2024

Thank Coursera.com for such a great platform and a variaty of possibilities!

创建者 ANURADHA B

Feb 3, 2024

This was awesome i enjoyed it and I look forward to practicing what I learn.

创建者 SAEID O

Jan 10, 2024

The most useful and helpful course I've ever taken in my entire life! Thanks

创建者 Praveen C

Oct 14, 2023

Mindblowing! If you wish learn from the basics, here an opportunity to grab!

创建者 M A

Aug 20, 2023

informative,learn,beneficial,advantages,profitable after learning,remarkable

创建者 Divya J

Aug 18, 2023

great course for those who wants to start there career in digital marketing.

创建者 Nadeem S

Aug 8, 2023

This course is amazing I have learned Digital Marketing, E-commerce and SEO.

创建者 Augusto W

Mar 7, 2023

Very helpful and thanks to the aid i have the chance to complete this course

创建者 Rita A

Feb 20, 2023

The course content was well-detailed and easy to understand! Glad I enrolled

创建者 Zakaria M

Feb 7, 2023

i learned a lot of thinks in this course thanks to coursera and google staff

创建者 Hawa M

Jan 31, 2023

It is a really great course and the instructors make it better to understand

创建者 Mother N

Jan 28, 2023

This Digital Marketing and E-commerce Foundation course is very interesting.

创建者 Shawntell E

Dec 27, 2022

This course had been very informative and I look forward to what is to come.

创建者 Diosmary F

Nov 27, 2022

I really love this course, the methodology and all the contents are perfect!

创建者 Ibnu H H

Nov 19, 2022

Its recommended online courses whoever want to learn about digital marketing

创建者 Austin N

Nov 15, 2022

Well-tailored, clear, and informative, offering a great learning experience.

创建者 Mansi B

Nov 8, 2022

This is a good foundational course with easy to learn content for beginners.

创建者 Razan S ( ع س

Nov 7, 2022

excellent for beginner , well done materials, and the quizzes are very smart

创建者 Erika D L R

Sep 25, 2022

This course was a great overview of what is E-commerce & Digital Marketing.

创建者 Suvarna D

Sep 16, 2022

It was great to learn about digital marketing an e commerce in this course.