Chevron Left
返回到 Foundations of Digital Marketing and E-commerce

学生对 Google 提供的 Foundations of Digital Marketing and E-commerce 的评价和反馈

4.8
星
30,575 个评分

课程概述

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

热门审阅

AS

Oct 11, 2022

I e​njoyed every chapter of the course. The instructor is very clear and explains everything well, so you get to follow throughout even if you didn't have any prior knowledge of digital marketing.

JG

Aug 26, 2022

A very insightful lesson in E commerce and digital marketing. It provided me with the terms and tools I needed to understand what my businees or company needs to generate sales and keep customers.

筛选依据：

2051 - Foundations of Digital Marketing and E-commerce 的 2075 个评论（共 7,113 个）

创建者 raja k

•

Mar 16, 2024

Just EXCELLENT & my thanks for allowing me to join with their generous approach

创建者 David E

•

Feb 4, 2024

I got a lot of digital marketing knowledge from this course, thank you Coursera

创建者 Kameron D

•

Jan 12, 2024

Awesome course I would recommended to everyone that wants to start in marketing

创建者 Jeffrey “ S

•

Jan 11, 2024

very informative, and ethical. They don't try to exasperate you with the tests.

创建者 Rani S

•

Nov 23, 2023

It definitely boosts my knowledge about digital marketing for my future career.

创建者 Nway N S

•

Oct 15, 2023

The way all the necessary info and easy to understand examples are just superb.

创建者 S. M S R

•

Sep 29, 2023

Easy to follow and understand. Thanks, Google and Coursera for the opportunity.

创建者 Daniela G D G

•

Sep 3, 2023

This is a great course to understand and learn easily the concepts of marketing

创建者 Deleted A

•

Sep 1, 2023

Interesting and helpful course for everyone who interested in Digital Marketing

创建者 Rafael B

•

Jul 19, 2023

Great overview of the main topic in Digital Marketing and eCommerce. Well done.

创建者 Lane K

•

May 7, 2023

Very full of content and I learned very much. Excited to start the next course!

创建者 Sujit K T

•

May 4, 2023

Courses are great and user friendly to understand with easy optimization of UI.

创建者 Satyajeet B

•

Mar 28, 2023

A big thanks to coursera to provide me this course to enhance/boost my skills..

创建者 Magdaline O

•

Mar 28, 2023

very good course and the tutors make it easy to understand the course.thank you

创建者 Muhammad U

•

Mar 2, 2023

Great Course to kick start a digital marketing and e-commerce learning journey.

创建者 Samuel k

•

Jan 20, 2023

Excellent course that has changed my perspective towards digital and eCommerce.

创建者 Shikhar S

•

Nov 25, 2022

Excellent basic information shared with the help of videos and written content.

创建者 Maxim A

•

Sep 21, 2022

Great course for those who want to learn about digital marketing and e-commerce

创建者 Himanshu N

•

Sep 18, 2022

Absolutely amazing start to the course, really good introduction to the series

创建者 Alvaro A A I

•

Jul 18, 2022

I loved it! It has very valuable information and concepts. It is well worth it!

创建者 Mohamed M T H

•

Jun 19, 2022

MORE THAN PERFECT AS A BEGINER FOR DEFINATIONS BUT PRACTICAL IS NEED TO IMPROVE

创建者 paula r l

•

Jun 16, 2022

Excelente introduccion al marketing digital e E-commerce. Muy buenos contenidos

创建者 winner a

•

Jun 9, 2022

A very good course to understand the basics of digital marketing and e commerce

创建者 Sarah A

•

May 10, 2022

This course made me excited to learn more about digital marketing & e-commerce!

创建者 Aayushi

•

Dec 11, 2025

Fantastic course. Never felt bored. Taught really well with small time videos.