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学生对 Google 提供的 Foundations of Digital Marketing and E-commerce 的评价和反馈

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30,268 个评分

课程概述

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

热门审阅

ES

Oct 4, 2023

For me as someone who has no idea or background in Digital Marketing and E-Commerce this foundation course is an eye-opening experience that teaches you what Digital Marketing and E-Commerce is about.

JH

Apr 7, 2025

Very well informed and a lot of information to gather, I thought it was very useful and very interesting and I'd recommend it to anyone that wants to learn more about Digital Marketing and E-commerce.

筛选依据：

1501 - Foundations of Digital Marketing and E-commerce 的 1525 个评论（共 7,105 个）

创建者 Mohamed F H

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Aug 31, 2022

Great course that will put you in the right direction if you want to start your Digital Marketing career

创建者 rizfna n

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Aug 7, 2022

This course is very helpful for me. The teachers was so interactive so I enjoy while watching the videos.

创建者 Kiran n

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Feb 4, 2025

Coursera was good and variety of courses and certificate options,flexible learning & instructor quality.

创建者 Heather O

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Dec 29, 2024

Vary Easy to use and understand. I like the speed up options! I finished this course in about 3 weeks.

创建者 sharief z

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Sep 2, 2024

Wonderful. I felt it more theory type. Expecting more practical scenarios. Thankyou for the opportunity.

创建者 Gabriella d

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Mar 13, 2024

I am grateful to Coursera and Google for this opportunity and in particular the teachers, all excellent!

创建者 Ibad A

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Jan 25, 2024

Highly informative course for individuals who are just starting out in Digital Marketing and E-commerce.

创建者 Joshua K

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Jan 3, 2024

Extremely Informative and helpful. This course gave me the confidence to truly start and then keep going

创建者 Saad A

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Oct 19, 2023

This is an ideal course for those who are new to digital marketing and have no prior knowledge about it.

创建者 LE L (

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Oct 2, 2023

easy to understand. I love how lectures are easy to review plus coaches are very detailed in explaining.

创建者 Gavin M

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Aug 7, 2023

Excellent course providing the foundations in Digital Marketing - and a great introduction to the field.

创建者 Angela M

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Jun 3, 2023

Genuinely enjoy the instructors. Readings are also interesting and broken down in a very digestible way.

创建者 Sadia M

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Jan 30, 2023

This course has helped me to learn about digital marketing. hope to work in this field and prove myself.

创建者 Cordi F

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Jan 29, 2023

Everything was new to me and i now have a much better understanding of digital marketing and e-commerce.

创建者 Yosie R

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Jan 15, 2023

Saya menikmati mengikuti kursus ini karena bahasa yang digunakan sederhana sehingga saya mudah mengerti.

创建者 Asadullah Z

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Nov 20, 2022

A great course to get you started on the basics of digital marketing. The instructor was really amazing!

创建者 Chandra G

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Jun 19, 2022

The course was very informative and I was able to learn new information that I can apply to my business.

创建者 Hamed V

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May 10, 2022

It's very useful for all grades of persons whom like or works in digital marketing and e-commerce field.

创建者 Yazan

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Oct 19, 2025

I love how this course is structured and the questions are made to test your intelligence to the MAX...

创建者 Carla M

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Jun 6, 2025

Really informative, although I currently practice some of this, really appreciate the theory behind it.

创建者 andreas h

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Apr 1, 2025

Interesante introducción y fácilmente entendible para las iniciación en el mundo del marketing digital.

创建者 Jesus K G Z A

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Sep 16, 2024

Espectacular. A mi ritmo y muy contento con lo aprendido, grandes instructores y método de aprendizaje.

创建者 İlkim T G

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Jan 21, 2024

Thoughtfully structured, easy to follow, instructive. Thanks to everyone behind this beautiful project.

创建者 Ngozi M

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Jan 19, 2024

This is a great course beautifully delivered. Thank you Coursera and the Google Digital Marketing Team.