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返回到 Foundations of Digital Marketing and E-commerce

学生对 Google 提供的 Foundations of Digital Marketing and E-commerce 的评价和反馈

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30,537 个评分

课程概述

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

热门审阅

AS

Oct 11, 2022

I e​njoyed every chapter of the course. The instructor is very clear and explains everything well, so you get to follow throughout even if you didn't have any prior knowledge of digital marketing.

MK

Oct 17, 2022

i​t was a wonderful journey and super excited to learn next step. the way of teaching is too the point and simple one can easily understand the basics of digital marketing without having knowledge.

筛选依据：

6951 - Foundations of Digital Marketing and E-commerce 的 6975 个评论（共 7,113 个）

创建者 Kimberly L

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Apr 3, 2023

I think that some of the answers on the quizzes were incorrect.

创建者 ABDELMALEK H

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Oct 14, 2023

formidable c'est très riche en informations et très organisé.

创建者 Joemar E

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Dec 18, 2025

didnt receive my certificate after completing all my modules

创建者 Seishu Z

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Feb 2, 2024

muy largo por la cantidad de infornacion que tiene el curso.

创建者 ROHAN R H

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Oct 20, 2023

I THINK WE SHOULD HAVE OUR NAMES WRITTEN ON THE CERTIFICATES

创建者 Meenakshi h

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Feb 25, 2025

I have faced my technical turbulence while doing the course

创建者 Cynthia A H

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Feb 24, 2025

excelente curso que nos permite adquirir nuevas habilidades

创建者 Charles L

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May 28, 2024

Instead of notes please prepare a power point presentation

创建者 RODRIGO J

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Nov 25, 2024

Disculpeme pero me quiero dar de baja. Como puedo hacer ?

创建者 Larissa S

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Nov 13, 2023

This course has a lot of filler to drag out the timeline.

创建者 Devmani N

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Aug 24, 2022

Very Good Course but lcking content about how to run add.

创建者 Văn H T

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Sep 26, 2023

In this coursea I thinking the information is very small

创建者 Soul

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Sep 19, 2025

seems a good one, would like little more hands on stuff

创建者 Luciana B d P F

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Aug 15, 2023

Curso mais conceitual, bom para quem está iniciando.

创建者 Arshiya A

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Aug 13, 2025

I complete tje course but I don't get certificate

创建者 tiffany w

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Feb 6, 2024

It was challenging, but good information to learn

创建者 Pablo T

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Jan 15, 2024

Very basic material, only for true beginners.

创建者 Mohd D K

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Feb 21, 2024

its non credited i did not know about it

创建者 Zakarya A A A

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Jul 15, 2023

iII'm so to completecompletedthis course

创建者 Emuesirivona A

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Jan 17, 2023

Flexible teachings with great resources

创建者 Andrea J T

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Mar 30, 2025

Se reciben certificados por cada curso

创建者 Yunyi Z

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Jul 16, 2023

Somehow useful but very basic concepts

创建者 Sitanshu B

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Mar 29, 2024

may update some topics related to ai

创建者 Deleted A

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Aug 27, 2023

Its Really Good and very helpful.

创建者 Melinda D

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Nov 13, 2023

Very basic, gentle introduction.