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学生对 Google 提供的 Foundations of Digital Marketing and E-commerce 的评价和反馈

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30,537 个评分

课程概述

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

热门审阅

AS

Oct 11, 2022

I e​njoyed every chapter of the course. The instructor is very clear and explains everything well, so you get to follow throughout even if you didn't have any prior knowledge of digital marketing.

MK

Oct 17, 2022

i​t was a wonderful journey and super excited to learn next step. the way of teaching is too the point and simple one can easily understand the basics of digital marketing without having knowledge.

筛选依据：

6876 - Foundations of Digital Marketing and E-commerce 的 6900 个评论（共 7,113 个）

创建者 Kukuh

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Apr 19, 2023

Best

创建者 Prabeen K M

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Mar 27, 2023

Good

创建者 mohit b

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Dec 3, 2022

Good

创建者 Tejas J

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Nov 21, 2022

good

创建者 Alok R

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Nov 20, 2022

good

创建者 Sarvesh J

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Nov 6, 2022

GOOD

创建者 Santhana

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Aug 26, 2022

Good

创建者 Selva G

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Jul 6, 2022

Good

创建者 hassan a m

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Jun 25, 2022

good

创建者 DÁVILLA N D S S

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May 18, 2025

Bom

创建者 Jo'raboyev A

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Apr 20, 2024

wsd

创建者 Liya B

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Aug 18, 2025

./

创建者 Ruthra P

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Mar 7, 2025

No

创建者 Zahroxon M

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Apr 25, 2024

Ha

创建者 Priya N

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Jul 9, 2022

ok

创建者 Kashish U

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Nov 6, 2025

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创建者 Hans P

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Dec 9, 2024

m

创建者 Sara M

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Oct 14, 2024

٠

创建者 Sadia A

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Sep 19, 2024

5

创建者 rashmi p

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Jun 26, 2023

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创建者 Feliciana d R C d G

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Jun 26, 2022

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创建者 Nursultan K

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Nov 1, 2023

The course was well-designed and informative, but it was too slow-paced. It could have been completed in two weeks, but it was stretched out by the presenters' retentiveness . The presenters' delivery was artificial and not-live. They read the text on the teleprompter verbatim, without any enthusiasm or engagement. This made the course difficult to follow and retain information. Overall, the course was good, but it could have been much better if the presenter had delivered it more effectively.

创建者 emily a

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Jun 29, 2022

I think there are many ways you could make this more accessible - i have some dsylexia and audio processing issues and i found the videos rather unhelpful. There could be more visuals and interaction. Also everhthing is on white - can we get some dark backgrounds - alternate fonts. Sometime she'd talk and there would be a slide but the slide was up too quick. It needs to stay on the screen longer while she talking about it. and she needs to review at the end of each video all the slides.

创建者 Shoaib S S

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Nov 8, 2023

I've acquired a solid grasp of the fundamental principles of Digital Marketing and e-commerce. However, I had anticipated gaining practical experience through hands-on projects, but unfortunately, the course was predominantly theory-based. Nevertheless, I've managed to establish a strong theoretical foundation in Digital Marketing.