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返回到 Foundations of Digital Marketing and E-commerce

学生对 Google 提供的 Foundations of Digital Marketing and E-commerce 的评价和反馈

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30,537 个评分

课程概述

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

热门审阅

AS

Oct 11, 2022

I e​njoyed every chapter of the course. The instructor is very clear and explains everything well, so you get to follow throughout even if you didn't have any prior knowledge of digital marketing.

MK

Oct 17, 2022

i​t was a wonderful journey and super excited to learn next step. the way of teaching is too the point and simple one can easily understand the basics of digital marketing without having knowledge.

筛选依据：

6476 - Foundations of Digital Marketing and E-commerce 的 6500 个评论（共 7,110 个）

创建者 A. S

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Jan 28, 2024

Wanted to see more of the art and writing related part of the course.

创建者 Syed M

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Nov 4, 2022

Upgraded my existing 'Offline Marketing Skill to Online Marketing" :)

创建者 Daniela G d M

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Feb 24, 2025

me faltó la opción de preguntarle cosas a la IA durante las lecturas

创建者 Happy I

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Nov 1, 2022

it's been cool and I hope in learning more, especially the practical

创建者 Carman M

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Oct 2, 2022

very professional and cover all necessary area and explaned clearly

创建者 Háyran G G C

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May 14, 2025

Conteudo muito relevante mas a tradução mais atrapalha do que ajuda

创建者 dotverbplus

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Nov 27, 2023

This first course as much as it is informative, it is way too long.

创建者 Hepziba J

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Aug 5, 2022

Its great to learn the courses and getting certificates from Google

创建者 Christian M A

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Jul 11, 2023

The course outline was resourceful, and the facilitators were good

创建者 Orkun C

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Jan 29, 2025

Çevirisi biraz zayıf, onun dışında gayet iyi planlanmış bir kurs.

创建者 Kishore K

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May 12, 2024

it was good, but the discussion prompts seemed a bit too advanced

创建者 Mansoor I

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Jan 23, 2024

This course is very basic but good for revision of past learnings

创建者 Pakkiri K

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Mar 11, 2023

natural knowledge for digital marketing and e-commerce and super

创建者 अमित_Amit व

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Nov 8, 2022

I love this course, but got aid only for one I need it for all 7.

创建者 Ahtisham Z

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Jan 20, 2025

Good course to understand the foundations of Digital Marketing.

创建者 Dánae D L

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Oct 9, 2024

Le daría 5 estrellas pero a veces la traducción está incompleta

创建者 Alan H

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Dec 25, 2023

muy completo aunque falta un poco mas de practicas ilustrativas

创建者 Sidra P

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Mar 2, 2023

Kindly mention my name on my certificate. It's a humble request

创建者 Rohullah h

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Jul 7, 2023

Overall it was fantastic but there is no hands-on expereinces.

创建者 Rushil A

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Feb 14, 2023

Great course to build a solid foundation for Digital Marketing

创建者 Uzma S

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Feb 23, 2023

Working on it but so far it is a great course. Well explanied

创建者 Frances H

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May 25, 2022

Though we're taking the course on-line, it's very practical!!

创建者 MATEUS D S S

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May 5, 2025

muito vídeo desnecessário, que só toma todo o tempo da gente

创建者 Agustín P

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Sep 12, 2024

Esta bueno como introductorio, muy roboticos los profesores.

创建者 jobin M

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Mar 1, 2024

Its a perfect course to kick start a new professional career