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返回到 Foundations of Digital Marketing and E-commerce

学生对 Google 提供的 Foundations of Digital Marketing and E-commerce 的评价和反馈

4.8
30,513 个评分

课程概述

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

热门审阅

VL

May 8, 2023

Clear and easy to digest information. Gives a great overview of the industry and the roles each one plays. Helpful for complete newbies to understand the basics of digital marketing and e-commerce.

AM

Jul 29, 2023

It's pretty good information. I just completed the first of seven courses. There are a few moments in the course I disliked and thought that they should remove but for the most part its all helpful.

筛选依据:

6276 - Foundations of Digital Marketing and E-commerce 的 6300 个评论(共 7,110 个)

创建者 Thembakazi N

Nov 30, 2022

GREAT start... if you have done digital the first 2 weeks info is repetitive but otherwise the rest was all new and needed... i wish i can get more practical info now

创建者 Willow P

Jan 27, 2025

Overall the course and it's content were good. Some technical issues with the platform caused some inconvenience for me, but ultimately I was able to work around it.

创建者 Muhammad S

Dec 26, 2022

It's like literally amazes my journey and I think google needs to add more info by visualization to make simple English understanding for some difficult vocabulary.

创建者 Ahmed H

Jun 26, 2025

It's an excellent beginner course. The content is clear and easy to understand, and the examples and questions help make the learning process smooth and enjoyable.

创建者 Chirag C

Sep 19, 2022

This is a great course put together! Lot of new concepts learnt. It would be great if more real world brand case studies were also used to explain some topics.

创建者 Patricia S d O

Mar 27, 2025

Algums modulos não foi possivel tradução. Deveriamos receber uma declaração de conclusão do curso, infoirmando os conteudos concluídos. Carga horária atingida.

创建者 ABHAY K

Jul 8, 2024

Got to learn a lot. The test of module 1 was really tough I guess it took me more than 12 to 15 attempts to pass but it was really amazing. Thank you Coursera.

创建者 Bruno D

Oct 21, 2022

Es un buen curso introductorio que da buenas bases para poder investigar después más afondo las diferentes areas existentes en el mundo del marketing digital.

创建者 Cyrus P

Jun 6, 2025

This was a solid introductory course. There was a good amount of new content considering I already am familiar with some things in the digital marketing space

创建者 Kimberley H

May 9, 2024

Insightful course, it may be beneficial to include more interaction with tools to add hands-on learning to the visual. Great course, thanks Google & Coursera

创建者 Champ G

Apr 25, 2024

Muito legal gostei muito , porem só faltou a aula na prática não dei 5 estrelas porque durante o programa é prometido a aula na prática e só teve teórica

创建者 Roshayne C

Oct 17, 2024

The course content is good. But it looks like I cant access my certificate until my free trial is up so that means I had to pay either way. A bit misleading

创建者 Xaviera V F

Jan 13, 2025

Es un curso bien completo y detallado. No lo califico con cinco estrellas solo por la dificultad del idioma. A veces las traducciones no eran muy precisas.

创建者 Cold S

Nov 10, 2022

4 stars because on the writing prompt quiz whatever you write is considered correct even if you type it wrong besides that minuscule glitch it was amazing!

创建者 Wenjun L

Jun 29, 2022

It is more repeative theories than actual hard skills coures, but it is a good one if you want to have a strong digital marketing basical theory learning.

创建者 Liliana E D

Feb 23, 2025

Quizás sería provechoso tener ejercicios prácticos además de lo teórico, desde un principio del curso, de esa manera ayudaría fijar aún mas lo aprendido.

创建者 Hussain A

Feb 20, 2023

I have verified my ID many times after completing my course to get its certificate but it again asks for verification.Can you please sort this issue out?

创建者 Deily D

Jan 23, 2025

me gusta mucho las explicaciones amenas y bastante entendibles, pero falta arreglar muchos detalles de la traducción, a veces tergiversa el significado.

创建者 Swe W

Aug 19, 2023

This course is teaching mostly the basic idea of digital marketing and e-commence.

I can learn many specific terms that regarding with digital marketing.

创建者 Johanna T

Mar 26, 2023

I appreciated the definitions for the terms used and the explanations of what they mean. The experts explained terms and concepts well. Great Course!

创建者 PIYANSHU D

Dec 16, 2023

This course will be helpfull for every beginner in digital marketing.I have learned many things and skills,gain knowledge.That will help me in future.

创建者 Alonso Y C

Jul 16, 2025

Muy buen curso para poder iniciar y tener las bases, te explica lo necesario que debes saber para empezar a abordar los problemas que te encontraras.

创建者 Jutarat T

Oct 13, 2022

The course is well structured. The instructor speaks clearly. Yet, lack of concrete examples. Looking forward to deeper content in the next course.

创建者 Francis O O

Feb 18, 2025

The material of the course was good, and the tests in the modules were encouraging. I recommend all those interested to enroll. Thanks Francis O.O

创建者 Ferdie D V

Jan 29, 2025

Great start for those wanting to shift into Digital Marketing or even want to have a foundation for Marketing itself specially in the Digital age.