Chevron Left
返回到 Foundations of Digital Marketing and E-commerce

学生对 Google 提供的 Foundations of Digital Marketing and E-commerce 的评价和反馈

4.8
星
30,268 个评分

课程概述

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

热门审阅

ES

Oct 4, 2023

For me as someone who has no idea or background in Digital Marketing and E-Commerce this foundation course is an eye-opening experience that teaches you what Digital Marketing and E-Commerce is about.

JH

Apr 7, 2025

Very well informed and a lot of information to gather, I thought it was very useful and very interesting and I'd recommend it to anyone that wants to learn more about Digital Marketing and E-commerce.

筛选依据：

5851 - Foundations of Digital Marketing and E-commerce 的 5875 个评论（共 7,102 个）

创建者 RATHOD S V

•

Aug 4, 2025

good

创建者 PATEL M M P

•

Aug 4, 2025

Good

创建者 AM J P

•

Aug 2, 2025

good

创建者 Izat F

•

Jul 30, 2025

nice

创建者 Henrique C

•

Jul 26, 2025

GOOD

创建者 GAUTAM H

•

Jul 26, 2025

good

创建者 Ayush S

•

Jul 25, 2025

nice

创建者 HANISHKA P P

•

Jul 6, 2025

Good

创建者 Jesintha P

•

Jun 29, 2025

GOOD

创建者 Farishta k

•

Jun 22, 2025

Beat

创建者 Arijit B

•

Jun 19, 2025

good

创建者 Manisha M

•

Jun 10, 2025

Nice

创建者 TIAGO A R

•

May 23, 2025

Show

创建者 Vy V T H

•

May 16, 2025

good

创建者 Isha S

•

May 9, 2025

Best

创建者 ايمان ا ر

•

May 1, 2025

شكرا

创建者 Tabinda s

•

Apr 29, 2025

good

创建者 somendra d

•

Apr 28, 2025

Good

创建者 Tamiru T

•

Apr 20, 2025

nice

创建者 Glyzhel A S

•

Apr 13, 2025

cool

创建者 SHUBHAM R

•

Apr 7, 2025

good

创建者 MUHAMMAD S A

•

Apr 7, 2025

Nice

创建者 Aayush K

•

Apr 3, 2025

nice

创建者 Vikram

•

Apr 3, 2025

good

创建者 Krish K S

•

Mar 31, 2025

nice