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返回到 Foundations of Digital Marketing and E-commerce

学生对 Google 提供的 Foundations of Digital Marketing and E-commerce 的评价和反馈

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课程概述

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

热门审阅

VL

May 8, 2023

Clear and easy to digest information. Gives a great overview of the industry and the roles each one plays. Helpful for complete newbies to understand the basics of digital marketing and e-commerce.

AM

Jul 29, 2023

It's pretty good information. I just completed the first of seven courses. There are a few moments in the course I disliked and thought that they should remove but for the most part its all helpful.

筛选依据：

5676 - Foundations of Digital Marketing and E-commerce 的 5700 个评论（共 7,110 个）

创建者 Pankaj K

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Jul 23, 2024

Great!

创建者 Folusho D

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Jul 19, 2024

Super!

创建者 Михаил Я

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Jun 28, 2024

Great!

创建者 Prince U

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Apr 10, 2024

Superb

创建者 Vũ V Đ

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Apr 3, 2024

Great!

创建者 David O

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Jan 24, 2024

Useful

创建者 Pablo H

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Dec 8, 2023

great!

创建者 koji w

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Nov 9, 2023

useful

创建者 Kelvin E I R

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Oct 22, 2023

genial

创建者 Kareem A

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Sep 25, 2023

V.Good

创建者 Harris M

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Aug 14, 2023

Great!

创建者 Adeyemo A

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Aug 10, 2023

great!

创建者 Athar b

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Jul 30, 2023

Superb

创建者 Alexandra R

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Jul 12, 2023

Great!

创建者 Rubens L d S

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Jun 18, 2023

Great!

创建者 Sebastian L R M

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Mar 27, 2023

brutal

创建者 Rabia N

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Mar 6, 2023

Great.

创建者 Nilima K

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Jan 19, 2023

superb

创建者 David J H

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Jan 5, 2023

......

创建者 Gs Z

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Dec 27, 2022

superb

创建者 Muhammad S

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Nov 27, 2022

Thanks

创建者 Ayze Y

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Sep 28, 2022

great

创建者 Jude I

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Sep 20, 2022

Great

创建者 Paula T

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Aug 10, 2022

great

创建者 Shakhriyor M N

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Jul 9, 2022

Great