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返回到 Foundations of Digital Marketing and E-commerce

学生对 Google 提供的 Foundations of Digital Marketing and E-commerce 的评价和反馈

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课程概述

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

热门审阅

VL

May 8, 2023

Clear and easy to digest information. Gives a great overview of the industry and the roles each one plays. Helpful for complete newbies to understand the basics of digital marketing and e-commerce.

AM

Jul 29, 2023

It's pretty good information. I just completed the first of seven courses. There are a few moments in the course I disliked and thought that they should remove but for the most part its all helpful.

筛选依据：

5651 - Foundations of Digital Marketing and E-commerce 的 5675 个评论（共 7,108 个）

创建者 Mohammad A

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Jul 31, 2025

Thanks

创建者 Salem A

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Jun 21, 2025

Thanks

创建者 Deleted A

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Jun 8, 2025

شكراََ

创建者 DANISH A

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Apr 21, 2025

owsome

创建者 Rhonel D R

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Mar 23, 2025

great!

创建者 Kevin N

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Mar 19, 2025

great!

创建者 Marion G

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Mar 7, 2025

great!

创建者 Humbet O

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Feb 17, 2025

Thanks

创建者 TMU陳韻安

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Feb 12, 2025

很好的課程！

创建者 Diéssica R G

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Jan 22, 2025

ótimo!

创建者 Shubham M

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Jan 19, 2025

Great.

创建者 Nafisah R A

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Jan 17, 2025

Baguss

创建者 Gustavo A

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Dec 16, 2024

GENIAL

创建者 Dosumu E B

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Dec 11, 2024

Great!

创建者 Amal A A

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Dec 7, 2024

thanks

创建者 Juan F C M

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Dec 4, 2024

Genial

创建者 FENITTA J

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Nov 22, 2024

useful

创建者 mariam

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Nov 15, 2024

Inlove

创建者 Khansa

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Nov 6, 2024

thanks

创建者 Celia O P

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Oct 12, 2024

genial

创建者 Mohammed A S

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Aug 31, 2024

thanks

创建者 Ali P (

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Aug 17, 2024

Great!

创建者 Geoffrey K

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Jul 27, 2024

superb

创建者 Zanda R

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Jul 24, 2024

Great!

创建者 Pankaj K

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Jul 23, 2024

Great!