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返回到 Foundations of Digital Marketing and E-commerce

学生对 Google 提供的 Foundations of Digital Marketing and E-commerce 的评价和反馈

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30,537 个评分

课程概述

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

热门审阅

VL

May 8, 2023

Clear and easy to digest information. Gives a great overview of the industry and the roles each one plays. Helpful for complete newbies to understand the basics of digital marketing and e-commerce.

AM

Jul 29, 2023

It's pretty good information. I just completed the first of seven courses. There are a few moments in the course I disliked and thought that they should remove but for the most part its all helpful.

筛选依据：

5151 - Foundations of Digital Marketing and E-commerce 的 5175 个评论（共 7,110 个）

创建者 Jonathan C R A

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Sep 19, 2025

Muy bueno!

创建者 JUAN N M L

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Aug 2, 2025

buen curso

创建者 YOUSEEF E M M

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Aug 2, 2025

ممتازة جدا

创建者 Abraham D

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Aug 1, 2025

Excelente.

创建者 NANCY L D Z

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Jul 24, 2025

Buen curso

创建者 Phạm T H

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Jul 17, 2025

Hay bổ ích

创建者 Gsaen K

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May 20, 2025

سهلة الفهم

创建者 GABRIEL A A

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May 1, 2025

Muito bom!

创建者 JOAO B D N

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Apr 30, 2025

Muito bom!

创建者 Kajal

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Mar 27, 2025

Very Good!

创建者 Shaxzada

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Mar 2, 2025

Absolutely

创建者 status v & s v &

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Feb 20, 2025

wary cooed

创建者 Hugo R R J

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Feb 4, 2025

Buen curso

创建者 Rafaela N P d S

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Jan 29, 2025

Muito bom!

创建者 Razan K

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Jan 13, 2025

دورة جميلة

创建者 Ayu S K

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Dec 18, 2024

Bermanfaat

创建者 Lorraine A

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Nov 12, 2024

Excellent!

创建者 Ahmed S

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Nov 1, 2024

دوره ممتزه

创建者 Abderrahmane G

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Oct 19, 2024

incroyable

创建者 Selva L D

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Sep 18, 2024

Excelente.

创建者 raya m

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Sep 4, 2024

wonderfull

创建者 Jojo “ V

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Aug 2, 2024

I LOVED IT

创建者 Natalia A

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Jul 28, 2024

Me encanto

创建者 Yuvaraj

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Jul 25, 2024

Thank you.