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返回到 Foundations of Digital Marketing and E-commerce

学生对 Google 提供的 Foundations of Digital Marketing and E-commerce 的评价和反馈

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30,537 个评分

课程概述

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

热门审阅

VL

May 8, 2023

Clear and easy to digest information. Gives a great overview of the industry and the roles each one plays. Helpful for complete newbies to understand the basics of digital marketing and e-commerce.

AM

Jul 29, 2023

It's pretty good information. I just completed the first of seven courses. There are a few moments in the course I disliked and thought that they should remove but for the most part its all helpful.

筛选依据：

5126 - Foundations of Digital Marketing and E-commerce 的 5150 个评论（共 7,110 个）

创建者 Kaoutar B

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Mar 2, 2023

Very useful

创建者 Thazin P W

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Feb 12, 2023

It is good.

创建者 Thiha H Z

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Jan 14, 2023

Perfection!

创建者 Avisha R

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Dec 20, 2022

Informative

创建者 Salauddin A

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Dec 19, 2022

best course

创建者 Aoudjit S

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Dec 9, 2022

very usfull

创建者 Onyinyechi N O

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Nov 5, 2022

interesting

创建者 Elias P

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Oct 25, 2022

Excellent.

创建者 Thu A N

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Oct 21, 2022

So excited

创建者 Giovanna C

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Oct 13, 2022

eccellent!

创建者 Matheus P

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Oct 10, 2022

Very good!

创建者 Chybrenna

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Sep 30, 2022

Very good!

创建者 Brazlen D

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Sep 23, 2022

Love this!

创建者 Ivan M

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Sep 16, 2022

Brilliant!

创建者 afzalayan R

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Sep 9, 2022

khatarnaak

创建者 Dennis N

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Aug 27, 2022

Eye opener!

创建者 Paulina T

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Aug 15, 2022

amazing !!

创建者 Evaan's W

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Aug 5, 2022

realy great

创建者 teenaverma

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Jul 28, 2022

nice course

创建者 VISHNURAJ B

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Jul 19, 2022

good course

创建者 AIRISH P

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Jun 27, 2022

good course

创建者 Chinekezi G

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May 16, 2022

Excellent!

创建者 Ashish K

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Nov 19, 2025

it as good

创建者 Sultan A A

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Oct 9, 2025

insightful