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返回到 Foundations of Digital Marketing and E-commerce

学生对 Google 提供的 Foundations of Digital Marketing and E-commerce 的评价和反馈

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课程概述

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

热门审阅

AS

Oct 11, 2022

I e​njoyed every chapter of the course. The instructor is very clear and explains everything well, so you get to follow throughout even if you didn't have any prior knowledge of digital marketing.

MK

Oct 17, 2022

i​t was a wonderful journey and super excited to learn next step. the way of teaching is too the point and simple one can easily understand the basics of digital marketing without having knowledge.

筛选依据：

5026 - Foundations of Digital Marketing and E-commerce 的 5050 个评论（共 7,113 个）

创建者 Muhammad A A

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Oct 27, 2022

NICE COURSE

创建者 Devansh G

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Oct 27, 2022

Exceptional

创建者 sadik t

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Oct 20, 2022

great course

创建者 Nick M

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Oct 17, 2022

Good start!

创建者 Dharmesh T

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Oct 16, 2022

Grt Content

创建者 Aman n

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Oct 14, 2022

best course

创建者 Dr. M T

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Oct 12, 2022

nice course

创建者 michelle w

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Oct 11, 2022

informative

创建者 Muhammed K ِ

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Oct 11, 2022

very useful

创建者 Shahobiddin A U o

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Oct 4, 2022

Thank you !

创建者 Abdul B

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Sep 29, 2022

Excellent!!

创建者 Sunaxee B

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Sep 20, 2022

Loved It!!!

创建者 Karan N

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Sep 19, 2022

Great stuff

创建者 EVERFUN M

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Sep 15, 2022

good course

创建者 Yatin D

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Aug 31, 2022

Nice overall

创建者 Oliver G

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Aug 19, 2022

Great course

创建者 Ogazi H I

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Jul 17, 2022

nice course

创建者 MONIA M

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Jun 29, 2022

Really good!

创建者 Williams U

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Jun 24, 2022

great course

创建者 Sabarinath P

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Jun 23, 2022

Great Course

创建者 Radwa J

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Jun 21, 2022

LOVED IT!!!

创建者 Sylverlyn M

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May 26, 2022

great course

创建者 Damanbha M

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Dec 8, 2025

Certificate

创建者 Gustavo S B

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Oct 16, 2025

achei legal