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返回到 Foundations of Digital Marketing and E-commerce

学生对 Google 提供的 Foundations of Digital Marketing and E-commerce 的评价和反馈

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课程概述

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

热门审阅

AS

Oct 11, 2022

I e​njoyed every chapter of the course. The instructor is very clear and explains everything well, so you get to follow throughout even if you didn't have any prior knowledge of digital marketing.

MK

Oct 17, 2022

i​t was a wonderful journey and super excited to learn next step. the way of teaching is too the point and simple one can easily understand the basics of digital marketing without having knowledge.

筛选依据：

4976 - Foundations of Digital Marketing and E-commerce 的 5000 个评论（共 7,113 个）

创建者 Sanjarbek E

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Feb 12, 2024

Very good!!!

创建者 AMIRU Y B T A

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Feb 5, 2024

GREAT COURSE

创建者 Kostadin S

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Feb 1, 2024

Really good!

创建者 Velvet L

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Jan 10, 2024

Very helpful

创建者 Aniket W

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Jan 5, 2024

Great Course

创建者 Bella H A

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Dec 31, 2023

great course

创建者 Md A

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Dec 29, 2023

it was great

创建者 Tadjadine M a

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Dec 24, 2023

it was great

创建者 Do P L

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Nov 22, 2023

Very helpful

创建者 Gabriella T

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Nov 22, 2023

very helpful

创建者 Anjanette C

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Nov 15, 2023

very helpful

创建者 Solaris

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Nov 1, 2023

nice course！

创建者 Fransiska Y H

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Oct 25, 2023

sangat bagus

创建者 Hadi M J K

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Oct 12, 2023

Exceptional!

创建者 Asep L H

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Oct 12, 2023

thk coursera

创建者 Shourya V

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Aug 4, 2023

Great Course

创建者 kyaw z

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Jul 30, 2023

great course

创建者 iqbal p

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Jul 17, 2023

Great course

创建者 Markina I

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Jul 13, 2023

Exelent!!!!!

创建者 Yubin L

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Jun 25, 2023

Informative!

创建者 Muhammad Y M

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Jun 14, 2023

Informative.

创建者 Indra P

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Jun 13, 2023

Great Course

创建者 David G

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Jun 8, 2023

Great course

创建者 Gustavo M E

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May 29, 2023

Nice content

创建者 Bignard U R

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May 14, 2023

Great Tutors