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返回到 Foundations of Digital Marketing and E-commerce

学生对 Google 提供的 Foundations of Digital Marketing and E-commerce 的评价和反馈

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课程概述

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

热门审阅

AS

Oct 11, 2022

I e​njoyed every chapter of the course. The instructor is very clear and explains everything well, so you get to follow throughout even if you didn't have any prior knowledge of digital marketing.

JG

Aug 26, 2022

A very insightful lesson in E commerce and digital marketing. It provided me with the terms and tools I needed to understand what my businees or company needs to generate sales and keep customers.

筛选依据：

4951 - Foundations of Digital Marketing and E-commerce 的 4975 个评论（共 7,113 个）

创建者 Jonathan V P M

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Feb 16, 2025

Muy completo

创建者 Surender N R

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Jan 22, 2025

GREAT COURSE

创建者 SWARAJ P Y

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Jan 21, 2025

it was great

创建者 Sanjib S

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Dec 9, 2024

nice course

创建者 Elizabeth P

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Dec 7, 2024

muy contenta

创建者 Rafli Y A

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Nov 24, 2024

Good Course.

创建者 Atef A

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Nov 22, 2024

Great Course

创建者 Deepa P

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Oct 27, 2024

great course

创建者 Mario E G T

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Oct 24, 2024

estubo padre

创建者 Md S A ( D S

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Oct 20, 2024

Great Course

创建者 Shashank T

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Oct 16, 2024

great course

创建者 Wendy L R

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Oct 4, 2024

Great stuff!

创建者 Olatunji A

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Sep 25, 2024

Great course

创建者 Rabiah K

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Sep 8, 2024

Great course

创建者 Thapio W

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Aug 11, 2024

Keren sekali

创建者 DIFA D A

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Jul 15, 2024

great lesson

创建者 Aliraaj R

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Jul 15, 2024

BEST course!

创建者 Elio O

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Jun 27, 2024

A fine start

创建者 kantumuchi s

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Jun 8, 2024

Great course

创建者 WAQAR J

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May 31, 2024

good Teacher

创建者 Bhakti s

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May 30, 2024

Good session

创建者 Aga's W F

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Apr 10, 2024

Great course

创建者 neama o

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Mar 18, 2024

great course

创建者 Kearabetswe M

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Mar 7, 2024

It’s amazing

创建者 Giang Đ

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Mar 4, 2024

IT'S HELPFUL