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返回到 Foundations of Digital Marketing and E-commerce

学生对 Google 提供的 Foundations of Digital Marketing and E-commerce 的评价和反馈

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课程概述

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

热门审阅

AS

Oct 11, 2022

I e​njoyed every chapter of the course. The instructor is very clear and explains everything well, so you get to follow throughout even if you didn't have any prior knowledge of digital marketing.

JG

Aug 26, 2022

A very insightful lesson in E commerce and digital marketing. It provided me with the terms and tools I needed to understand what my businees or company needs to generate sales and keep customers.

筛选依据：

4926 - Foundations of Digital Marketing and E-commerce 的 4950 个评论（共 7,113 个）

创建者 FATIMA M A V

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Sep 8, 2025

Es muy buena

创建者 Noshaba E

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Sep 7, 2025

Proud of you

创建者 Wenderlie C

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Aug 31, 2025

So amazing🤗

创建者 KATIANA F M G

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Aug 9, 2025

Excelente!!!

创建者 Ayesha K

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Jul 29, 2025

It was great

创建者 Lāsma J

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Jul 25, 2025

Very helpful

创建者 Zunaira

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Jul 22, 2025

It was great

创建者 Okasha R

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Jul 18, 2025

Great course

创建者 Jaimeet M

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Jul 16, 2025

great course

创建者 MARTINA N A M

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Jul 15, 2025

Muy bueno!!!

创建者 Tanisha M

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Jun 9, 2025

Muy completo

创建者 Hilmi T

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Jun 6, 2025

good course!

创建者 e m

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Jun 1, 2025

Very helpful

创建者 Magdalena Z

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May 24, 2025

muy completo

创建者 KAYO G L R

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Apr 30, 2025

CURSO TOP!!!

创建者 Deleted A

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Apr 22, 2025

its awesome!

创建者 Muhammad B N

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Apr 12, 2025

good working

创建者 puja k

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Apr 12, 2025

Very helpful

创建者 ANDRÉ G D M V B

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Apr 8, 2025

Excelente!!!

创建者 Anuraag U

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Apr 2, 2025

High Effort.

创建者 Patricia M

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Mar 30, 2025

I love it!!!

创建者 Ms.Gowrikutty R - A P - N

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Mar 18, 2025

Relevant one

创建者 Đỗ H L

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Mar 17, 2025

Very Helpful

创建者 Bibek b

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Mar 16, 2025

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创建者 Shamira A 2

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Feb 20, 2025

Sangat bagus