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返回到 Foundations of Digital Marketing and E-commerce

学生对 Google 提供的 Foundations of Digital Marketing and E-commerce 的评价和反馈

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课程概述

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

热门审阅

AS

Oct 11, 2022

I e​njoyed every chapter of the course. The instructor is very clear and explains everything well, so you get to follow throughout even if you didn't have any prior knowledge of digital marketing.

MK

Oct 17, 2022

i​t was a wonderful journey and super excited to learn next step. the way of teaching is too the point and simple one can easily understand the basics of digital marketing without having knowledge.

筛选依据：

4876 - Foundations of Digital Marketing and E-commerce 的 4900 个评论（共 7,113 个）

创建者 Gabriel G J

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Dec 16, 2023

A good niche!

创建者 Tania S G d S

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Nov 10, 2023

Bastante Útil

创建者 PRAGYAN R

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Oct 13, 2023

Great course!

创建者 skzakari e

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Oct 8, 2023

AM VERY HAPPY

创建者 Faithima W

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Sep 18, 2023

great course!

创建者 Donnavi F

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Sep 10, 2023

very helpful!

创建者 Fahim J

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Sep 5, 2023

Great Course.

创建者 Ana D P

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Aug 28, 2023

Excellent!!!!

创建者 NAMDEV W

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Aug 21, 2023

TThanksThanks

创建者 Taif B T

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Aug 16, 2023

Great content

创建者 Mohamed A

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Aug 7, 2023

Fully helpful

创建者 Muhammad H b M

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Jul 29, 2023

i love it!!!!

创建者 Faghiya E

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Jul 27, 2023

easy but hard

创建者 James T

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Jul 14, 2023

Great course.

创建者 Muhammad J A

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Jul 5, 2023

it been a fun

创建者 Deidra d l A

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Jul 1, 2023

Great course!

创建者 noureldin m

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Jun 5, 2023

greate course

创建者 Deleted A

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May 21, 2023

Nice lesson..

创建者 Rodrigo C

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Apr 12, 2023

Great course!

创建者 Yeka V S C

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Apr 6, 2023

Superb Course

创建者 Abraham N

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Mar 26, 2023

great course!

创建者 Pedro P

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Feb 23, 2023

Great course.

创建者 Duha A a

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Feb 14, 2023

good coursera

创建者 Sylvester M

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Feb 11, 2023

it was great.

创建者 Ruei-Syuan C (

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Feb 5, 2023

That's great!