Chevron Left
返回到 Foundations of Digital Marketing and E-commerce

学生对 Google 提供的 Foundations of Digital Marketing and E-commerce 的评价和反馈

4.8
星
30,537 个评分

课程概述

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

热门审阅

AS

Oct 11, 2022

I e​njoyed every chapter of the course. The instructor is very clear and explains everything well, so you get to follow throughout even if you didn't have any prior knowledge of digital marketing.

JG

Aug 26, 2022

A very insightful lesson in E commerce and digital marketing. It provided me with the terms and tools I needed to understand what my businees or company needs to generate sales and keep customers.

筛选依据：

4826 - Foundations of Digital Marketing and E-commerce 的 4850 个评论（共 7,113 个）

创建者 juan m

•

Jan 24, 2023

muy buen curso

创建者 saba y

•

Jan 11, 2023

amazing course

创建者 Goutsis

•

Jan 11, 2023

Amazing course

创建者 Porsha A

•

Jan 2, 2023

Perfect course

创建者 Adebisi A

•

Dec 23, 2022

Awesome Course

创建者 Zhuowen K

•

Dec 22, 2022

enjoy studying

创建者 Syed H A

•

Dec 13, 2022

amazing course

创建者 Muhammad I

•

Nov 26, 2022

Amazing Course

创建者 Mikołaj M

•

Nov 26, 2022

Nice beginning

创建者 Gaurav P

•

Nov 13, 2022

amazing course

创建者 vikas d

•

Nov 2, 2022

great learning

创建者 İrem A

•

Nov 2, 2022

Perfect start.

创建者 ARJUN R

•

Oct 6, 2022

great session

创建者 Serhat D

•

Sep 24, 2022

Great course..

创建者 Freedom M

•

Sep 16, 2022

Great Course!

创建者 Jaspreet S

•

Sep 11, 2022

Great Learning

创建者 Jessica B

•

Aug 29, 2022

Easy to follow

创建者 Lipsa R

•

Aug 14, 2022

Very Effective

创建者 Ebrahim Z

•

Jul 22, 2022

amazing course

创建者 Abdillahi I M

•

Jul 20, 2022

helpful course

创建者 Emily F

•

Jul 18, 2022

learned a lot!

创建者 sharif i

•

Jun 22, 2022

That is wosome

创建者 Alonzo C

•

Nov 28, 2025

Great Course!

创建者 farhan s

•

Oct 20, 2025

Good learning