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返回到 Foundations of Digital Marketing and E-commerce

学生对 Google 提供的 Foundations of Digital Marketing and E-commerce 的评价和反馈

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30,575 个评分

课程概述

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

热门审阅

AS

Oct 11, 2022

I e​njoyed every chapter of the course. The instructor is very clear and explains everything well, so you get to follow throughout even if you didn't have any prior knowledge of digital marketing.

JG

Aug 26, 2022

A very insightful lesson in E commerce and digital marketing. It provided me with the terms and tools I needed to understand what my businees or company needs to generate sales and keep customers.

筛选依据：

4801 - Foundations of Digital Marketing and E-commerce 的 4825 个评论（共 7,115 个）

创建者 Angelot G

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Jan 18, 2024

Amazing course

创建者 Mohammed k م ق

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Jan 3, 2024

prefect course

创建者 Pritish S

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Nov 10, 2023

Amazing course

创建者 Tawakalt O

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Oct 15, 2023

Comprehensive!

创建者 maria c

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Oct 8, 2023

Muy buen curso

创建者 Ian P

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Aug 30, 2023

good knowledge

创建者 shahroz i

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Aug 21, 2023

Superb course.

创建者 Irfan m

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Aug 9, 2023

great learning

创建者 DHARAM C

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Jul 30, 2023

amazing course

创建者 Jonathan M

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Jul 26, 2023

great Learning

创建者 ABOKOR I M

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Jul 8, 2023

very setisfied

创建者 Stephen B

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Jul 7, 2023

Very enjoyable

创建者 dheeraj j

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Jul 2, 2023

Great learning

创建者 Boby Y

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Jun 21, 2023

awesome course

创建者 Sridharan C

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Jun 15, 2023

great learning

创建者 Kyle R

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Jun 8, 2023

Very enjoyable

创建者 celia e

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May 31, 2023

Great course !

创建者 iroegbu c

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May 5, 2023

I am Satisfied

创建者 Aniekan N

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Apr 28, 2023

Very educative

创建者 Assadawut U

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Apr 15, 2023

Very very good

创建者 Nathaniel N

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Apr 14, 2023

Great course!!

创建者 ajay k

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Apr 4, 2023

amazing course

创建者 Luthfi A P

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Mar 26, 2023

a great course

创建者 Deleted A

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Mar 20, 2023

I Completed It

创建者 Nitin A P

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Mar 20, 2023

Great learning