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返回到 Foundations of Digital Marketing and E-commerce

学生对 Google 提供的 Foundations of Digital Marketing and E-commerce 的评价和反馈

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30,537 个评分

课程概述

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

热门审阅

AS

Oct 11, 2022

I e​njoyed every chapter of the course. The instructor is very clear and explains everything well, so you get to follow throughout even if you didn't have any prior knowledge of digital marketing.

JG

Aug 26, 2022

A very insightful lesson in E commerce and digital marketing. It provided me with the terms and tools I needed to understand what my businees or company needs to generate sales and keep customers.

筛选依据：

4776 - Foundations of Digital Marketing and E-commerce 的 4800 个评论（共 7,113 个）

创建者 Neïka F

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Feb 21, 2025

it was so good

创建者 Ann M

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Jan 17, 2025

so far so good

创建者 Maged H

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Dec 22, 2024

It's wonderful

创建者 Melanie M

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Nov 21, 2024

Very detailed.

创建者 Abdul G A

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Nov 16, 2024

Amazing course

创建者 Ismail b

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Nov 7, 2024

tres bon cours

创建者 Ndotit S

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Oct 2, 2024

Très satisfait

创建者 Safy A

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Sep 27, 2024

it is valuable

创建者 Meisam S

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Sep 15, 2024

that was great

创建者 Aldian R I

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Sep 15, 2024

good to for me

创建者 Stanley S

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Sep 11, 2024

Awesome intro!

创建者 Anil K

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Aug 12, 2024

Exceptional!!!

创建者 Natalia “ C

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Aug 12, 2024

Muy buen curso

创建者 Chrysalis S

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Jul 31, 2024

Easy to follow

创建者 Babita S

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Jul 17, 2024

It's worth it.

创建者 Riyaz M

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Jul 15, 2024

Great learning

创建者 Saransh

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Jul 10, 2024

It is awersome

创建者 Jessica M S P

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Jun 12, 2024

muy entendible

创建者 Jenyfer S T

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May 20, 2024

Helpful topics

创建者 By b y b y c o w

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Mar 4, 2024

Awesome class!

创建者 Cornelius E

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Feb 15, 2024

very educative

创建者 Ricardo J S L

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Jan 31, 2024

Todo excelente

创建者 BENJAMIN O Y

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Jan 28, 2024

5-Stars LFGGGG

创建者 Dushyant S

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Jan 27, 2024

really helpful

创建者 Angelot G

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Jan 18, 2024

Amazing course