Chevron Left
返回到 Foundations of Digital Marketing and E-commerce

学生对 Google 提供的 Foundations of Digital Marketing and E-commerce 的评价和反馈

4.8
星
30,575 个评分

课程概述

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

热门审阅

AS

Oct 11, 2022

I e​njoyed every chapter of the course. The instructor is very clear and explains everything well, so you get to follow throughout even if you didn't have any prior knowledge of digital marketing.

JG

Aug 26, 2022

A very insightful lesson in E commerce and digital marketing. It provided me with the terms and tools I needed to understand what my businees or company needs to generate sales and keep customers.

筛选依据：

4751 - Foundations of Digital Marketing and E-commerce 的 4775 个评论（共 7,115 个）

创建者 Nat L

•

Jul 5, 2022

Breathtaking!!!

创建者 Chandana S

•

Jun 10, 2022

Amazing course!

创建者 Merve U

•

Jun 9, 2022

Amazing course!

创建者 Kishore G

•

Dec 15, 2025

Awesome Course

创建者 Rennan S

•

Dec 14, 2025

Muito obrigado

创建者 Matisse R

•

Nov 30, 2025

Course Rocked!

创建者 Radhika K

•

Nov 12, 2025

great learning

创建者 Agha U

•

Nov 1, 2025

Best course 💯

创建者 Leonel A D U

•

Oct 19, 2025

All start here

创建者 مصطفي ي س أ ا ق م

•

Oct 3, 2025

ممتاز حتي الآن

创建者 Mr P S

•

Aug 22, 2025

Useful Concept

创建者 EDUARDO R D M

•

Aug 6, 2025

Muy buen curso

创建者 DAHIANA L V B

•

Jul 31, 2025

Me gusto mucho

创建者 JONATHAN D M V

•

Jul 28, 2025

muy buen curso

创建者 Miguel T

•

Jul 23, 2025

muy buen curso

创建者 Eric Q

•

Jul 21, 2025

muy buen curso

创建者 Pooja

•

Jul 1, 2025

learned a lot.

创建者 Dr.S.Sivaneshwaran

•

Jun 29, 2025

Great Learning

创建者 Alonso L D l C

•

May 28, 2025

Easy and clear

创建者 Mariana A

•

May 17, 2025

Muy didáctico!

创建者 M.saad k

•

Apr 28, 2025

Great Coursera

创建者 ANA R P D S

•

Apr 12, 2025

Muito incrível

创建者 Sumit R

•

Apr 4, 2025

bestest course

创建者 MD H H

•

Mar 25, 2025

very excellent

创建者 PROF. J Y S

•

Mar 23, 2025

nice programme