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返回到 Foundations of Digital Marketing and E-commerce

学生对 Google 提供的 Foundations of Digital Marketing and E-commerce 的评价和反馈

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30,575 个评分

课程概述

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

热门审阅

VL

May 8, 2023

Clear and easy to digest information. Gives a great overview of the industry and the roles each one plays. Helpful for complete newbies to understand the basics of digital marketing and e-commerce.

AS

Oct 11, 2022

I e​njoyed every chapter of the course. The instructor is very clear and explains everything well, so you get to follow throughout even if you didn't have any prior knowledge of digital marketing.

筛选依据：

4726 - Foundations of Digital Marketing and E-commerce 的 4750 个评论（共 7,117 个）

创建者 Sergio j I

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Jul 8, 2023

great course >!

创建者 mohamed e

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Jun 17, 2023

thank you alot.

创建者 Khurram S

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Jun 3, 2023

excellent

course

创建者 Hosam T

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May 27, 2023

ammazing thanks

创建者 Williams A K

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Apr 10, 2023

very Insightful

创建者 Saddam H

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Mar 31, 2023

Amazing Course!

创建者 Abayomi C

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Mar 14, 2023

Very insightful

创建者 Sajani A

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Mar 12, 2023

That was amzing

创建者 Thiago G

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Mar 11, 2023

Really enjoyed.

创建者 Ciniya B

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Mar 5, 2023

WorthWorthWorth

创建者 M A M

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Feb 4, 2023

very intresting

创建者 Dato S

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Jan 26, 2023

amazing course!

创建者 Nataly B

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Jan 4, 2023

Amazing course!

创建者 Aleister B

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Dec 4, 2022

Thanks, Google!

创建者 Antonio G

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Dec 1, 2022

Very Beneficial

创建者 Majid I

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Nov 1, 2022

Well Explained.

创建者 Ikrima M

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Oct 29, 2022

Awesome course

创建者 Jason T

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Oct 23, 2022

goodKeep it up

创建者 Nguyen A K

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Oct 18, 2022

Really helpful

创建者 Jose A P M

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Oct 12, 2022

is really good

创建者 Chatuporn B A

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Oct 9, 2022

Amazing course

创建者 SATWIK N

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Oct 8, 2022

great to learn

创建者 Nahla A

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Sep 26, 2022

amazing Course

创建者 Aime B

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Sep 1, 2022

I learned a ton

创建者 Sajid H

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Aug 25, 2022

A great course.