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返回到 Foundations of Digital Marketing and E-commerce

学生对 Google 提供的 Foundations of Digital Marketing and E-commerce 的评价和反馈

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30,575 个评分

课程概述

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

热门审阅

AS

Oct 11, 2022

I e​njoyed every chapter of the course. The instructor is very clear and explains everything well, so you get to follow throughout even if you didn't have any prior knowledge of digital marketing.

JG

Aug 26, 2022

A very insightful lesson in E commerce and digital marketing. It provided me with the terms and tools I needed to understand what my businees or company needs to generate sales and keep customers.

筛选依据：

4576 - Foundations of Digital Marketing and E-commerce 的 4600 个评论（共 7,115 个）

创建者 Bodin S

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Nov 4, 2023

it's speciallzed

创建者 Delaney B

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Oct 9, 2023

Very informative

创建者 Aamir K

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Oct 9, 2023

Thanks, Coursera

创建者 Chloepatra P P

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Sep 22, 2023

It was worth it.

创建者 Marie T M

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Sep 19, 2023

very informative

创建者 Yawar a

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Sep 17, 2023

great experience

创建者 elhassan a

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Sep 4, 2023

Amazing course .

创建者 Ahmad A

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Aug 31, 2023

very good course

创建者 Muhammad f s

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Aug 29, 2023

sangat memuaskan

创建者 Oluwatosin O

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Aug 29, 2023

Very insightful.

创建者 Ahmad Z

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Aug 2, 2023

excellent course

创建者 Malik N

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Jul 29, 2023

very informative

创建者 Nduka I

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Jul 26, 2023

Amazing teaching

创建者 Indri R

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Jul 24, 2023

very recommended

创建者 Muhammad U

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Jul 6, 2023

EXCELLENT COURSE

创建者 Deleted A

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Jun 21, 2023

Very informative

创建者 Arisha H

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Jun 19, 2023

Amazing platform

创建者 Jaya C D

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Jun 18, 2023

very good course

创建者 Rakan S A

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Jun 17, 2023

Excellent course

创建者 MALIK M S

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Jun 4, 2023

Excellent Course

创建者 Globe T

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Jun 3, 2023

excellent course

创建者 Yassine B

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May 29, 2023

Nice Experience!

创建者 Michael A

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May 29, 2023

excellent course

创建者 Usman A

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May 28, 2023

Excellent Course