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返回到 Foundations of Digital Marketing and E-commerce

学生对 Google 提供的 Foundations of Digital Marketing and E-commerce 的评价和反馈

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课程概述

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

热门审阅

AS

Oct 11, 2022

I e​njoyed every chapter of the course. The instructor is very clear and explains everything well, so you get to follow throughout even if you didn't have any prior knowledge of digital marketing.

JG

Aug 26, 2022

A very insightful lesson in E commerce and digital marketing. It provided me with the terms and tools I needed to understand what my businees or company needs to generate sales and keep customers.

筛选依据：

4501 - Foundations of Digital Marketing and E-commerce 的 4525 个评论（共 7,116 个）

创建者 Rania N

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Jan 15, 2023

it was so helpful

创建者 Jaya Y

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Jan 8, 2023

Great coursework.

创建者 Md I A

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Jan 7, 2023

SUPER & EXCELLENT

创建者 waqar g

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Jan 2, 2023

it’s simply great

创建者 Monica Y L W

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Dec 6, 2022

Excellent course!

创建者 Keiko F

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Nov 27, 2022

Wonderful course!

创建者 Hassan S

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Nov 8, 2022

Excellent Course

创建者 Halim L

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Nov 4, 2022

GOOD OPPORTUNITY

创建者 Nabeeha f k

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Oct 26, 2022

AMAZING THANKYOU

创建者 Daud A

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Oct 16, 2022

Excellent Course

创建者 Ahmed B

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Oct 10, 2022

excellent course

创建者 MOHAMED A

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Oct 9, 2022

WONDERFUL COURSE

创建者 Niceta n

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Oct 6, 2022

Very Informative

创建者 Hitesh P

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Sep 24, 2022

amazing teachers

创建者 Roshmina H

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Sep 22, 2022

Amazing content!

创建者 seth k b

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Sep 14, 2022

you are the best

创建者 ARNALDO L R T

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Aug 21, 2022

Excellent course

创建者 gina o

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Aug 18, 2022

Intresting journy

创建者 Oliver B

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Aug 13, 2022

Awesome intructor

创建者 ramiz r

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Aug 8, 2022

Very informative.

创建者 Ravi R

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Aug 3, 2022

really good 👍🏻

创建者 Prince S

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Jul 20, 2022

Wonderful crafted

创建者 Deleted A

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May 20, 2022

Excellent course!

创建者 Seema j

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Dec 19, 2025

great experience

创建者 Tehreem S

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Nov 20, 2025

GREAT experience