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返回到 Foundations of Digital Marketing and E-commerce

学生对 Google 提供的 Foundations of Digital Marketing and E-commerce 的评价和反馈

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30,575 个评分

课程概述

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

热门审阅

AS

Oct 11, 2022

I e​njoyed every chapter of the course. The instructor is very clear and explains everything well, so you get to follow throughout even if you didn't have any prior knowledge of digital marketing.

JG

Aug 26, 2022

A very insightful lesson in E commerce and digital marketing. It provided me with the terms and tools I needed to understand what my businees or company needs to generate sales and keep customers.

筛选依据：

4476 - Foundations of Digital Marketing and E-commerce 的 4500 个评论（共 7,116 个）

创建者 Rashmi M

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Dec 19, 2023

Very nicely done!

创建者 Ajay

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Dec 5, 2023

loved this course

创建者 Sourjyadip D

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Nov 10, 2023

VERY INFORMATIVE.

创建者 timothy m

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Oct 31, 2023

Great instructors

创建者 Ibrahim O

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Oct 28, 2023

Excellent program

创建者 Aparna K

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Oct 22, 2023

Very informative.

创建者 Kristi R

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Oct 19, 2023

Excellent Course!

创建者 Débora L S d A

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Oct 9, 2023

CURSO PERFEITO!!!

创建者 wendy n

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Oct 4, 2023

Fantastic course!

创建者 Agatha L W

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Sep 14, 2023

very informative!

创建者 Eighty H

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Aug 11, 2023

The more you know

创建者 Shaimaa R

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Aug 10, 2023

it was so helpful

创建者 Nwachukwu J

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Aug 3, 2023

Very great course

创建者 Nsougah E

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Jul 26, 2023

very good course

创建者 Naima A

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Jul 23, 2023

awesome learning

创建者 Ben A

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Jul 2, 2023

Pacing was smooth

创建者 ALEX M S I Y

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Jun 5, 2023

Excellent course.

创建者 Saleem K

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May 29, 2023

Very Intellectual

创建者 Gülce E

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Apr 19, 2023

Amazing course :)

创建者 sid j

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Apr 18, 2023

excellent course.

创建者 Dalila T A S

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Mar 30, 2023

excellent! thanks

创建者 Bernabela G

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Mar 10, 2023

Incredible course

创建者 Dareem C

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Feb 25, 2023

very informative.

创建者 Pedro M

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Feb 18, 2023

Aprendi bastante!

创建者 Maura i N

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Feb 10, 2023

Very insightful!!