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返回到 Foundations of Digital Marketing and E-commerce

学生对 Google 提供的 Foundations of Digital Marketing and E-commerce 的评价和反馈

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30,575 个评分

课程概述

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

热门审阅

AS

Oct 11, 2022

I e​njoyed every chapter of the course. The instructor is very clear and explains everything well, so you get to follow throughout even if you didn't have any prior knowledge of digital marketing.

JG

Aug 26, 2022

A very insightful lesson in E commerce and digital marketing. It provided me with the terms and tools I needed to understand what my businees or company needs to generate sales and keep customers.

筛选依据：

4451 - Foundations of Digital Marketing and E-commerce 的 4475 个评论（共 7,116 个）

创建者 Muhammad B

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Aug 27, 2025

Great Experience

创建者 Dahnia M R

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Aug 19, 2025

sangat bermanfaat

创建者 EIRENE A L A

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Aug 9, 2025

Me gustó el curso

创建者 EDGAR A R G

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Jul 30, 2025

Muy buena carrera

创建者 Idorenyin A

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Jul 18, 2025

Best tutors ever!

创建者 Iman N

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Jun 13, 2025

Excellent course!

创建者 JEEGISHA V

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May 11, 2025

Very informative!

创建者 Leandro M d S

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May 7, 2025

Bastante completo

创建者 Nandi N

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Apr 9, 2025

Love every moment

创建者 FRANCISCO A S A

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Mar 20, 2025

ótimo aprendi mto

创建者 Adriano A R

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Mar 11, 2025

muito bom o curso

创建者 Abuzar

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Mar 3, 2025

Ocean of learning

创建者 Biniyam A G

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Jan 31, 2025

IT IS BEST COURSE

创建者 Nova H

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Jan 29, 2025

sangat bermanfaat

创建者 Yishu W

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Dec 1, 2024

Very enlightening

创建者 Naveen R

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Nov 24, 2024

great work google

创建者 Mervyn G

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Nov 15, 2024

Very informative!

创建者 Nabeel a

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Nov 14, 2024

All question easy

创建者 Nehal K T

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Oct 15, 2024

رائعة جداً ومفيدة

创建者 Jan E

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Oct 11, 2024

Very informative!

创建者 Hussain

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Sep 15, 2024

Great learning...

创建者 Zainah H

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Sep 7, 2024

It has been great

创建者 Mera

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Jun 26, 2024

Great course! 5/5

创建者 Ghislain B

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Mar 9, 2024

Excellent program

创建者 Naila K

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Jan 29, 2024

Very informative.