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返回到 Foundations of Digital Marketing and E-commerce

学生对 Google 提供的 Foundations of Digital Marketing and E-commerce 的评价和反馈

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30,575 个评分

课程概述

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

热门审阅

AS

Oct 11, 2022

I e​njoyed every chapter of the course. The instructor is very clear and explains everything well, so you get to follow throughout even if you didn't have any prior knowledge of digital marketing.

JG

Aug 26, 2022

A very insightful lesson in E commerce and digital marketing. It provided me with the terms and tools I needed to understand what my businees or company needs to generate sales and keep customers.

筛选依据：

4401 - Foundations of Digital Marketing and E-commerce 的 4425 个评论（共 7,116 个）

创建者 Bryce

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Jun 6, 2024

Amazing Foundation

创建者 Unique U

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May 27, 2024

amazing experience

创建者 Gabby G

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Apr 10, 2024

Pretty good stuff.

创建者 VU T H

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Feb 24, 2024

it great thank you

创建者 Thabo m

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Feb 6, 2024

Learnt more things

创建者 ZUL A H

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Jan 20, 2024

Amazing Experience

创建者 Zulqarnain K

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Dec 22, 2023

excellent learning

创建者 kamal h k e

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Dec 2, 2023

very easy to learn

创建者 Florin C

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Nov 7, 2023

Great foundations!

创建者 Peter S

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Sep 18, 2023

very useful course

创建者 PHITSANU

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Aug 17, 2023

clearly and useful

创建者 SHIHAN

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Aug 13, 2023

Great introduction

创建者 Waqas M

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Aug 2, 2023

Best for learning.

创建者 VISHWA I ( I d

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Jul 26, 2023

GREAT ONE TO LEARN

创建者 Reysel a B G

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Jul 21, 2023

Thank you so much!

创建者 sisay b

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Jul 17, 2023

great class for me

创建者 Nina W

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Jul 15, 2023

Such a Great start

创建者 Zeinab K

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Jul 8, 2023

Thank you so much.

创建者 Edward R E K

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Jun 15, 2023

100% Satisfied !!!

创建者 NZ G

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Jun 11, 2023

Very comprehensive

创建者 Ashwani S

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Jun 1, 2023

Amazing Course !!!

创建者 ashwani c

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May 7, 2023

exceptional course

创建者 Kannan K

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Apr 14, 2023

Informative course

创建者 kainaat r

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Mar 19, 2023

loved this course.

创建者 Ahmed N

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Jan 24, 2023

Exciting & helpful