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返回到 Foundations of Digital Marketing and E-commerce

学生对 Google 提供的 Foundations of Digital Marketing and E-commerce 的评价和反馈

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30,575 个评分

课程概述

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

热门审阅

AS

Oct 11, 2022

I e​njoyed every chapter of the course. The instructor is very clear and explains everything well, so you get to follow throughout even if you didn't have any prior knowledge of digital marketing.

JG

Aug 26, 2022

A very insightful lesson in E commerce and digital marketing. It provided me with the terms and tools I needed to understand what my businees or company needs to generate sales and keep customers.

筛选依据：

4276 - Foundations of Digital Marketing and E-commerce 的 4300 个评论（共 7,116 个）

创建者 ali m

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Oct 18, 2024

Wonderful eye opener

创建者 Priyanshi M

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Aug 13, 2024

Very helpful course!

创建者 Matematika H

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Aug 5, 2024

Bagus dan bermanfaat

创建者 Nguyễn B L

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Aug 1, 2024

perfect, love Google

创建者 Furkan

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Jun 21, 2024

absolutely worth it.

创建者 Lucila G

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Jun 11, 2024

I really enjoyed it!

创建者 Ahmed A

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Jun 3, 2024

this was a great one

创建者 Soumya P

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Mar 21, 2024

good and interesting

创建者 DIGITAL T

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Feb 21, 2024

Great very inspired!

创建者 Areeba D

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Feb 10, 2024

amazing just amazing

创建者 Carlos G

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Feb 9, 2024

Great Starting Point

创建者 Osi H

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Dec 28, 2023

I am glad to be here

创建者 Sagarka Y

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Dec 1, 2023

Very good experience

创建者 mostafa a

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Nov 12, 2023

very helpful course

创建者 Faizan H

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Oct 28, 2023

very much beneficial

创建者 Patrick P T

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Oct 6, 2023

very good experience

创建者 Sarah S

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Sep 27, 2023

Best experience ever

创建者 Rafia N m

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Sep 6, 2023

I have learned a lot

创建者 Henry M

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Sep 5, 2023

fun so far so good!!

创建者 Komal S

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Aug 22, 2023

wonderful experience

创建者 Andja V

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Jul 28, 2023

Very nice professor

.

创建者 Amber A

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Jun 26, 2023

It is a best course.

创建者 Z D

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Jun 20, 2023

Perfectly explained!

创建者 Hazel R

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May 5, 2023

amazing and worth it