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返回到 Foundations of Digital Marketing and E-commerce

学生对 Google 提供的 Foundations of Digital Marketing and E-commerce 的评价和反馈

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30,575 个评分

课程概述

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

热门审阅

VL

May 8, 2023

Clear and easy to digest information. Gives a great overview of the industry and the roles each one plays. Helpful for complete newbies to understand the basics of digital marketing and e-commerce.

AS

Oct 11, 2022

I e​njoyed every chapter of the course. The instructor is very clear and explains everything well, so you get to follow throughout even if you didn't have any prior knowledge of digital marketing.

筛选依据：

4201 - Foundations of Digital Marketing and E-commerce 的 4225 个评论（共 7,117 个）

创建者 Chiamaka E

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Apr 4, 2024

This is my best so far

创建者 Hipólito M

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Mar 12, 2024

informativo y practico

创建者 chinwe o

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Feb 27, 2024

Amazing learning time.

创建者 Daniel I O K

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Jan 4, 2024

An amazing certificate

创建者 ABDULAZIZ A S S

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Dec 9, 2023

I have benefited a lot

创建者 DAVIDSON O

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Oct 5, 2023

What a great re-start!

创建者 Deshon G

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Aug 29, 2023

enjoyable and engaging

创建者 Anatoli G G

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Aug 6, 2023

I was nicely surprised

创建者 zainab c m

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Jul 2, 2023

very interested course

创建者 Ahmed s

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Apr 24, 2023

it is so useful course

创建者 Kasheesh Z

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Jan 16, 2023

Such a helpful course!

创建者 music m

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Oct 17, 2022

nice course i love it

创建者 Juan C

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Oct 13, 2022

very well structured!

创建者 owen o

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Oct 12, 2022

it was really awesome

创建者 Sorabh K B

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Aug 10, 2022

It was a amazing start

创建者 Tyrah L

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Aug 1, 2022

Engaging and educating

创建者 Moayad

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Jul 31, 2022

I loved the presenters

创建者 sa30 k

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Jul 2, 2022

really love the course

创建者 Subrat P

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Dec 2, 2025

Good 👍👍👍👍👍👍👍👍

创建者 DENNISE D P B

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Oct 16, 2025

excelente aprendizaje

创建者 Maia R M

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Sep 11, 2025

Un curso muy completo

创建者 Nardy L

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Aug 10, 2025

Excelente metodología

创建者 Alssadeg B M S

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Aug 10, 2025

is very goooood curse

创建者 MD R H

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Jul 25, 2025

Great 😊 learning app

创建者 Ammar A

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Jul 20, 2025

Expectational Prefect