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返回到 Foundations of Digital Marketing and E-commerce

学生对 Google 提供的 Foundations of Digital Marketing and E-commerce 的评价和反馈

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30,575 个评分

课程概述

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

热门审阅

VL

May 8, 2023

Clear and easy to digest information. Gives a great overview of the industry and the roles each one plays. Helpful for complete newbies to understand the basics of digital marketing and e-commerce.

AS

Oct 11, 2022

I e​njoyed every chapter of the course. The instructor is very clear and explains everything well, so you get to follow throughout even if you didn't have any prior knowledge of digital marketing.

筛选依据：

4101 - Foundations of Digital Marketing and E-commerce 的 4125 个评论（共 7,117 个）

创建者 SAI T C P

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Jun 13, 2023

Good learning. Thank you

创建者 Shreya B

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May 22, 2023

i enjoy learn new things

创建者 William T

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May 9, 2023

great lesson and insight

创建者 Luz O

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May 7, 2023

Easy and well informing.

创建者 Ubokobong J

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May 4, 2023

It's very much Educative

创建者 Beshoy H

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Apr 19, 2023

very useful information

创建者 Sarah M S T

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Apr 14, 2023

Very helpful! Thank you.

创建者 Nzenwa A

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Apr 13, 2023

EXCELLENT AND RICH GUIDE

创建者 Jahanzaib L

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Mar 5, 2023

It was great experience!

创建者 Mohammad S

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Jan 19, 2023

super cool for beginners

创建者 Zaydane M

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Jan 18, 2023

It was easy and helpful.

创建者 Richard C

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Dec 19, 2022

Very insightful overview

创建者 Sundas A

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Nov 28, 2022

Good explanation of each

创建者 Deleted A

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Nov 27, 2022

simple and easy to learn

创建者 Oscar M

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Nov 16, 2022

Excelente, muy completo!

创建者 Mark C

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Nov 13, 2022

I love it! Very helpful!

创建者 Amna T

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Oct 24, 2022

its a great opportunity

创建者 Ruchi A

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Oct 21, 2022

nice, and very helpfull

创建者 Digital S

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Sep 16, 2022

Ulimate Knowledge Given

创建者 Abhisek K

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Aug 16, 2022

It was quite informative

创建者 Latoya M

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Jul 26, 2022

Great learning tactics.

创建者 Joel K

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Jul 26, 2022

Excellent and practical.

创建者 sourabh b

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Jul 20, 2022

best course for begginer

创建者 Nitham M

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Jun 29, 2022

very helpful and precise

创建者 Bernardus F

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Jun 4, 2022

clear easy to understand