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返回到 Foundations of Digital Marketing and E-commerce

学生对 Google 提供的 Foundations of Digital Marketing and E-commerce 的评价和反馈

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30,575 个评分

课程概述

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

热门审阅

VL

May 8, 2023

Clear and easy to digest information. Gives a great overview of the industry and the roles each one plays. Helpful for complete newbies to understand the basics of digital marketing and e-commerce.

AS

Oct 11, 2022

I e​njoyed every chapter of the course. The instructor is very clear and explains everything well, so you get to follow throughout even if you didn't have any prior knowledge of digital marketing.

筛选依据：

4076 - Foundations of Digital Marketing and E-commerce 的 4100 个评论（共 7,117 个）

创建者 Dhruvilkumar B D

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Feb 8, 2025

nice and exellent cource

创建者 Ndimphiwe C

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Dec 27, 2024

I loved this course.....

创建者 Aveen

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Dec 21, 2024

build my foundation well

创建者 Ritwik K

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Dec 15, 2024

It was a fabulous course

创建者 Carlos M B U

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Dec 11, 2024

The best! I learn a lot!

创建者 Sidra M

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Dec 10, 2024

Recommended to beginners

创建者 Lesly y S

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Dec 6, 2024

Me encantó y lo disfruté

创建者 Servin “ L

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Nov 14, 2024

Learning allot. Amazing!

创建者 Ірина М

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Oct 13, 2024

Цікавий та корисний курс

创建者 Yaser A

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Aug 13, 2024

Excellent beginner guide

创建者 Anabel O

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May 13, 2024

EYE OPENER CERTIFICATION

创建者 Satyam J

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May 9, 2024

Best Course New Learners

创建者 joselin M

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May 2, 2024

Great easy to understand

创建者 wanjiku c

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Mar 16, 2024

it was very informative

创建者 Deleted A

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Mar 5, 2024

This course was amazing.

创建者 Nasro B

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Feb 27, 2024

give me my certafication

创建者 Carlmero M

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Feb 13, 2024

This was a great course.

创建者 Harsha 0

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Jan 3, 2024

Very nice 👍 explanation

创建者 Tuhin M

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Dec 31, 2023

Exclusive for beginners.

创建者 Alistair H

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Nov 2, 2023

Great course, thank you.

创建者 Lohedami M

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Oct 28, 2023

It was very informative.

创建者 Malik A

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Sep 5, 2023

Its was great Experience

创建者 Michael W

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Jul 1, 2023

Great overview to start.

创建者 Omkar D

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Jun 29, 2023

very good and intersting