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返回到 Foundations of Digital Marketing and E-commerce

学生对 Google 提供的 Foundations of Digital Marketing and E-commerce 的评价和反馈

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30,603 个评分

课程概述

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

热门审阅

VL

May 8, 2023

Clear and easy to digest information. Gives a great overview of the industry and the roles each one plays. Helpful for complete newbies to understand the basics of digital marketing and e-commerce.

AL

Jun 1, 2023

While I loved the course, I got slightly irritated with the speaker's pronunciation of the words "Important." I found it distracting, but otherwise she did great. The material was easy to digest.

筛选依据：

3526 - Foundations of Digital Marketing and E-commerce 的 3550 个评论（共 7,121 个）

创建者 Deleted A

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Oct 25, 2025

It was pleasure to learn new things

创建者 Nestor I

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Sep 9, 2025

Yo quiero saber por qué no funciona

创建者 Dr. H T

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Feb 17, 2025

Very informative, thank you Google!

创建者 Nadine v d H

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Feb 14, 2025

I learned so much from this course!

创建者 Oussama M

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Feb 9, 2025

I love Coursera for all this course

创建者 Ram K

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Dec 14, 2024

Very clear and straight explanation

创建者 Md N I

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Nov 8, 2024

I have learn a lot from this course

创建者 windi M

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Aug 19, 2024

I learned so much from this course!

创建者 Sharifa a

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Aug 12, 2024

Easy to understand very informative

创建者 Willy N

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Aug 2, 2024

This course is good and recommended

创建者 Afinda B

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Jul 7, 2024

It was all good, thank you coursera

创建者 Cindy K

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Jun 18, 2024

Easy to follow and efficient course

创建者 Keith H

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Mar 14, 2024

Great course. Well worth the time.

创建者 Ahmad H

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Dec 21, 2023

very engaging and productive course

创建者 Hamid B

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Dec 3, 2023

It's an amazing course, I enjoy it.

创建者 Terrie-Loye i C

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Nov 30, 2023

Why isn't my name on my certificate

创建者 Samuel C

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Aug 20, 2023

very informative entry level course

创建者 South K M

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Jul 6, 2023

Great course learned a lot from it.

创建者 Ayushman T

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Jun 19, 2023

best course for foundation building

创建者 Jake G

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May 30, 2023

I learned way more than I expected!

创建者 Sahil T

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May 5, 2023

Amazing module absolutely loved it.

创建者 Juancarlos O

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Apr 24, 2023

very easy to navigate, good content

创建者 Adriana R

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Apr 19, 2023

Useful a lot of resources and quiz!

创建者 Nwogwugwu D

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Mar 12, 2023

beautiful course and well explained