Chevron Left
返回到 Foundations of Digital Marketing and E-commerce

学生对 Google 提供的 Foundations of Digital Marketing and E-commerce 的评价和反馈

4.8
30,603 个评分

课程概述

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

热门审阅

VL

May 8, 2023

Clear and easy to digest information. Gives a great overview of the industry and the roles each one plays. Helpful for complete newbies to understand the basics of digital marketing and e-commerce.

AL

Jun 1, 2023

While I loved the course, I got slightly irritated with the speaker's pronunciation of the words "Important." I found it distracting, but otherwise she did great. The material was easy to digest.

筛选依据:

3401 - Foundations of Digital Marketing and E-commerce 的 3425 个评论(共 7,121 个)

创建者 ELIONAI T U F

Aug 21, 2025

podemos aprender muito com este curso.

创建者 Charles A M I

Aug 20, 2025

Love It! Detailed, Clear and Percise!

创建者 Ahmad S

Jun 12, 2025

sangat bermanfaat dan menambah wawasan

创建者 omer a s

May 28, 2025

دورة علمية وعملية ومنظمة ومنقحة ومفيدة

创建者 YASMIM K G F

May 5, 2025

eu adorei o curso de marketing digital

创建者 Isabella M

Apr 17, 2025

a very dynamic and interesting course!

创建者 uriel s

Apr 13, 2025

excelente muy completo para ser basico

创建者 Patrick M

Feb 13, 2025

J'ai beaucoup aimé l'expérience. Merci

创建者 Yuvika A

Jan 28, 2025

Everyone should learn from this course

创建者 Etukudoh O

Jan 25, 2025

Highly recommend professional training

创建者 Shehroz

Dec 30, 2024

I'm totally satisfied with the course.

创建者 Ana P B P

Dec 23, 2024

Amei este curso. É ótimo para aprender

创建者 Felipe V

Dec 4, 2024

Extraordinário e altamente praticável.

创建者 diego a g

Nov 21, 2024

Buen curso, bien enseñado y didáctico.

创建者 Carlos A M

Nov 6, 2024

muy buen curso, seguiré estudiando más

创建者 Kennedy N

Aug 15, 2024

It's a very nice course, I enjoyed it.

创建者 MOHAMMED b Y

Jul 2, 2024

Many thanks and appreciation to you...

创建者 Terrell W

Jun 17, 2024

Well paced and comprehensive training.

创建者 Muhammad S M

Jun 4, 2024

Its amazing and complete knowledgeable

创建者 George B

May 25, 2024

Fantastic course and loving it so far!

创建者 Stephanie S

Apr 13, 2024

Highly insightful and valuable content

创建者 Prabhat P

Feb 27, 2024

Excellent Course and Excellent faculty

创建者 Keshab T

Nov 19, 2023

Great course, detailed and informative

创建者 shreebhairodgi

Oct 1, 2023

i really learned lot from this course.

创建者 Golam Z

Sep 27, 2023

Very fruitfull and motivating learning