Name: Foundations of Digital Marketing and E-commerce
Brand: Google
Availability: OnlineOnly
Rating: 4.8 (7182 reviews)

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学生对 Google 提供的 Foundations of Digital Marketing and E-commerce 的评价和反馈

4.8

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30,575 个评分

课程概述

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

3376 - Foundations of Digital Marketing and E-commerce 的 3400 个评论（共 7,120 个）

创建者 Beverly

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Jun 25, 2023

Great course! now on to the next one...

创建者 Alajuruonye G O

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May 11, 2023

Insightful and well articulated course.

创建者 Esther S

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Apr 23, 2023

Great insights provided for a beginner.

创建者 PRAGYA T

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Apr 11, 2023

Thank you much, I have enjoyed learning

创建者 Korina R

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Mar 4, 2023

It was thorough and easy to understand.

创建者 Christian L

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Feb 17, 2023

Informative and solid beginner's course

创建者 Md M I

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Jan 7, 2023

Excellent Course I hv done! Thanks Team

创建者 Trupti D

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Jan 4, 2023

nice information with lots of learnings

创建者 Nwankwo M m

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Jan 3, 2023

great experience learning from coursera

创建者 Muhammad S

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Dec 1, 2022

I am very happy to complete this course

创建者 Aqsa R

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Nov 11, 2022

Its an amazing course i enjoyed it alot

创建者 Lucia A

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Oct 26, 2022

AMAZING COURSE.

i learned soooo much.

创建者 Mohammad M B A S

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Oct 21, 2022

engaging and fruitful to say the least!

创建者 Tamika R

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Sep 29, 2022

Very easy to learn the course details.

创建者 Wasif T

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Sep 24, 2022

Amazing course helped me learned a lot

创建者 Edison Y

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Sep 21, 2022

i learned a lot, it was very effective

创建者 Henry G

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Aug 29, 2022

Great Material & Valuable information !

创建者 Daniel A

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Aug 20, 2022

very structured and organized! Love it!

创建者 Behnam D

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Jun 11, 2022

I like this course I realy recommended.

创建者 habib u

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Jun 5, 2022

Very Nice Course Thanks for Teaching me

创建者 Leslie C

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May 10, 2022

Great course for foundational concepts.

创建者 Sukanya P

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Dec 7, 2025

worth taking the course . very helpful

创建者 ritikha i

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Sep 2, 2025

Easy to understand and grasp knowledge

创建者 wilfredo m t s

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Aug 26, 2025

Muy clara , transparente y emocionante

创建者 ELIONAI T U F

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Aug 21, 2025

podemos aprender muito com este curso.

学生对 Google 提供的 Foundations of Digital Marketing and E-commerce 的评价和反馈

课程概述

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3376 - Foundations of Digital Marketing and E-commerce 的 3400 个评论（共 7,120 个）