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返回到 Foundations of Digital Marketing and E-commerce

学生对 Google 提供的 Foundations of Digital Marketing and E-commerce 的评价和反馈

4.8
30,603 个评分

课程概述

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

热门审阅

VL

May 8, 2023

Clear and easy to digest information. Gives a great overview of the industry and the roles each one plays. Helpful for complete newbies to understand the basics of digital marketing and e-commerce.

AL

Jun 1, 2023

While I loved the course, I got slightly irritated with the speaker's pronunciation of the words "Important." I found it distracting, but otherwise she did great. The material was easy to digest.

筛选依据:

3351 - Foundations of Digital Marketing and E-commerce 的 3375 个评论(共 7,121 个)

创建者 musa a

Nov 28, 2025

معلومات قيمة جدا ومفيدة وشرح مبسط وواضح

创建者 Zawwar I

May 21, 2025

well constructed and informative course

创建者 سمر ن ا

May 12, 2025

لقد استفدت من هذه الدوره كثيرا شكرا لكم

创建者 Reynaldo B B J

May 5, 2025

fantastic course as a beginner on this.

创建者 Roxana V P

Apr 29, 2025

excelente curso, con buenas actividades

创建者 Qonita K W

Apr 14, 2025

This course helps me a lot. Thank you!!

创建者 lebogang M

Mar 20, 2025

very easy to understand and informative

创建者 Everton B

Mar 11, 2025

Objetivo, prático, didático e dinâmico.

创建者 Aqib Z

Jan 17, 2025

it very useful to learn for new comer's

创建者 Adebo A

Dec 18, 2024

I enjoyed taking this up and finishing

创建者 Sharafat A

Nov 21, 2024

beneficial and up-to-date information .

创建者 ravneet s

Nov 6, 2024

I got some much knowledge about digital

创建者 Abdel O S L

Nov 4, 2024

Instructivo e Interactivo. Muy bueno!!!

创建者 Leandro S

Aug 22, 2024

Amazing content and delivered very well

创建者 Syed B

Jul 28, 2024

wounderfull course with lot of knowldge

创建者 Luis T

Jun 21, 2024

muy buen curso, técnicas muy didácticas

创建者 iiecm

May 31, 2024

Very nice and this course is so helpful

创建者 Chinenye L

Apr 12, 2024

The course was awesome. Very insightful

创建者 Alina

Mar 18, 2024

Amazing opportunity, for new adventure!

创建者 sidney m

Feb 28, 2024

Very informative and easy to understand

创建者 Dawn K M

Dec 19, 2023

I enjoyed this course and learned alot!

创建者 Luisa D R B T

Dec 16, 2023

Sangat penting dan menambah pengetahuan

创建者 VICTOR N

Dec 4, 2023

it's helpful course. thank you Coursera

创建者 PRIYANKA

Sep 20, 2023

Thank you for google digital marketing.

创建者 shahar s

Sep 14, 2023

great introduction to such a wide topic