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返回到 Foundations of Digital Marketing and E-commerce

学生对 Google 提供的 Foundations of Digital Marketing and E-commerce 的评价和反馈

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30,575 个评分

课程概述

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

热门审阅

VL

May 8, 2023

Clear and easy to digest information. Gives a great overview of the industry and the roles each one plays. Helpful for complete newbies to understand the basics of digital marketing and e-commerce.

AL

Jun 1, 2023

While I loved the course, I got slightly irritated with the speaker's pronunciation of the words "Important." I found it distracting, but otherwise she did great. The material was easy to digest.

筛选依据：

2976 - Foundations of Digital Marketing and E-commerce 的 3000 个评论（共 7,120 个）

创建者 Deborah S A

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Jan 28, 2023

really amazing, self explanatory and mind blowing

创建者 ulises e p a

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Dec 7, 2022

EXCELNTE CURSO ES MUCHO LO APRENDIDO, RECOMENDADO,

创建者 Siwa B

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Dec 3, 2022

Great foundations course so far, Love Love Love :)

创建者 Brian L

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Nov 21, 2022

Fantastic overview of the digital marketing world!

创建者 Rohan

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Nov 21, 2022

VERY good course i got lots of knowledge from this

创建者 pk m

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Nov 19, 2022

This course is helpful for every digital marketer.

创建者 Maha E

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Sep 21, 2022

best way to start your career in diital marketing

创建者 manoj k n

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Aug 19, 2022

good course for future growth of digital marketing

创建者 IMRAN I

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Jun 9, 2022

helpful to learn so many digital marketing terms .

创建者 philomena m

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Jun 8, 2022

Amazing the most informative and practical course

创建者 penmah a

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May 11, 2022

Very refreshing and insightful learning experience

创建者 EDUARDO S D N

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Nov 12, 2025

muy buena experiencia para mi desarrollo personal

创建者 Jose R Z

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Oct 2, 2025

Excelente nivel de enseñanza, he aprendido mucho.

创建者 Delight M

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Jun 11, 2025

I thoroughly enjoyed the course it is so helpful.

创建者 Gopi K

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Feb 26, 2025

Strats from basics, Great learning experience!!!!

创建者 sujal s

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Nov 1, 2024

It was a amazing experience to learn with google.

创建者 Leigh R

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Sep 17, 2024

A really solid introduction to Digital Marketing.

创建者 Filip V

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Sep 15, 2024

it was pleasure expirience to learn something new

创建者 Mulugeta C F

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Aug 12, 2024

It is really interesting and very detailed course

创建者 Марина б

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Aug 9, 2024

Курс чудовий!! Для себе відкрила нове направлення

创建者 ANDIKA I

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Aug 9, 2024

materi yang disampaikan ringan dan mudah dipahami

创建者 Leonor J P

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May 20, 2024

I have learned a lot from this course. Thank you!

创建者 Büşra K

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Apr 3, 2024

great introduction for newbies and eager learners

创建者 Alexandra G

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Dec 8, 2023

Very good instructor! Easy learning ! I loved it!

创建者 Hassan R

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Nov 1, 2023

amazing to build foundations in digital marketing