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返回到 Foundations of Digital Marketing and E-commerce

学生对 Google 提供的 Foundations of Digital Marketing and E-commerce 的评价和反馈

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30,575 个评分

课程概述

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

热门审阅

VL

May 8, 2023

Clear and easy to digest information. Gives a great overview of the industry and the roles each one plays. Helpful for complete newbies to understand the basics of digital marketing and e-commerce.

AL

Jun 1, 2023

While I loved the course, I got slightly irritated with the speaker's pronunciation of the words "Important." I found it distracting, but otherwise she did great. The material was easy to digest.

筛选依据：

2951 - Foundations of Digital Marketing and E-commerce 的 2975 个评论（共 7,120 个）

创建者 jana g

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Oct 22, 2025

very engaging, short lessons that keep me going on

创建者 IZZATUL N F

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Aug 31, 2025

Nice experience and good learning process for me !

创建者 Harry B

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Jul 24, 2025

Excelente información y metodología de aprendizaje

创建者 Osama s

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Mar 21, 2025

Great course... even for people starting from 0...

创建者 Brownie D

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Nov 16, 2024

Muy buena información! El curso esta bastante bien

创建者 Fernando T

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Oct 1, 2024

Muy interesante, completo, ideal para introducción

创建者 Saira K

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Sep 30, 2024

I found my couse and comple it, highly recommended

创建者 Steven S

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Sep 25, 2024

Great course that contains very useful information

创建者 Jalima L

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Sep 23, 2024

gracias google y por este curso a guadalupe center

创建者 Yash K

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Aug 2, 2024

the course was helpful with a great understanding.

创建者 Seithati A

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May 27, 2024

I enjoy the course as i found it every informative

创建者 Regina F

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Apr 3, 2024

Excellent, easy, comprehensive certificate course.

创建者 Sylvester J

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Feb 16, 2024

Really useful for the starting a digital marketing

创建者 Daryan C

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Feb 11, 2024

This was a really informative and enjoyable course

创建者 Rajathurai R

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Dec 31, 2023

GREAT ! Thank you so much I learned a lot form you

创建者 Bridget H

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Sep 17, 2023

Very much needed and good informative information.

创建者 Hasnat A

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Sep 4, 2023

It was awesome. I learn many thing about marketing

创建者 Zx Z

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Sep 2, 2023

made easy to go step by step and go back to review

创建者 Abena Q

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Jul 21, 2023

Thank you, I look forward to finishing the course.

创建者 SYED A A S

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Jul 13, 2023

Excellent course for learning. keep it up Coursera

创建者 Mudiki S S

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Jul 2, 2023

Very informative and knowledgeable. Thanks google.

创建者 Ki L

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Jun 11, 2023

A wealth of information I can't wait to implement!

创建者 Pattraporn P

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Mar 23, 2023

Informative topics and basics that you should know

创建者 umar a

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Mar 18, 2023

ever best experience update knowledge thanks a lot

创建者 Davin S

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Feb 12, 2023

Very encouraging to learn and excel in the career.