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返回到 Foundations of Digital Marketing and E-commerce

学生对 Google 提供的 Foundations of Digital Marketing and E-commerce 的评价和反馈

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30,575 个评分

课程概述

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

热门审阅

VL

May 8, 2023

Clear and easy to digest information. Gives a great overview of the industry and the roles each one plays. Helpful for complete newbies to understand the basics of digital marketing and e-commerce.

MK

Oct 17, 2022

i​t was a wonderful journey and super excited to learn next step. the way of teaching is too the point and simple one can easily understand the basics of digital marketing without having knowledge.

筛选依据：

2851 - Foundations of Digital Marketing and E-commerce 的 2875 个评论（共 7,120 个）

创建者 Francis S N

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Mar 21, 2025

Es un curso muy bonito me lleno de mucho conocimiento

创建者 Siya “ B

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Mar 20, 2025

Very Insightful and glad I made the decision to do it

创建者 Nathaniel S

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Mar 8, 2025

Clear and comprehensive, and Joi was a great teacher.

创建者 Hernan A

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Jan 13, 2025

Very nice foundation for becoming a digital marketer

创建者 Rubén S G

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Nov 15, 2024

Muy buen curso con una adquisición fácil e intuitiva.

创建者 Shobhit K

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Sep 25, 2024

strong foundation for digital marketing....enjoyed it

创建者 Sibelle B

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Aug 29, 2024

Excellent! Well explicative and clear, great lessons.

创建者 Ghani A R

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May 21, 2024

Pembelajaran materi yang sangat mudah dan di mengerti

创建者 Dzidzayi G M

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Jan 15, 2024

The course was detailed , full of practical examples.

创建者 Fehmidah s

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Nov 3, 2023

Very informative and clear content. Highly satisfied.

创建者 Katz R

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Aug 27, 2023

pretty good foundations for the rest of the programme

创建者 J O

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Jul 7, 2023

perfect mix of videos, reading, interactive, and test

创建者 Sally K

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Jun 29, 2023

A great overview of Digital Marketing and #-commerce.

创建者 Angela M

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Jun 14, 2023

Loved this course. Can't wait to start the next one.

创建者 Karnon K

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May 5, 2023

I’ve learned a lot in this course. Thank you, Google!

创建者 Sheelah M M

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Apr 11, 2023

The lesson is very informative and beginner friendly.

创建者 Aayush V

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Apr 10, 2023

best course to start your difital marketing venture!!

创建者 Iraj A

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Apr 1, 2023

great learning. recommended 10/10. thankyou coursera!

创建者 Canaa A

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Dec 7, 2022

Awesome course with awesome instructor. Thanks Google

创建者 Richard O

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Nov 18, 2022

the excellent course as basics for digital marketing.

创建者 Mohamed Y

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Oct 17, 2022

thanks Google and Coursera for your exellent course

创建者 Brian

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Aug 14, 2022

The course was extremely insightful. I learned a lot.

创建者 Michael C

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Jun 20, 2022

Very informative and the right amount of information.

创建者 Gaby C

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Oct 25, 2025

It is very informative, clear and good all together.