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返回到 Foundations of Digital Marketing and E-commerce

学生对 Google 提供的 Foundations of Digital Marketing and E-commerce 的评价和反馈

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30,575 个评分

课程概述

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

热门审阅

VL

May 8, 2023

Clear and easy to digest information. Gives a great overview of the industry and the roles each one plays. Helpful for complete newbies to understand the basics of digital marketing and e-commerce.

MK

Oct 17, 2022

i​t was a wonderful journey and super excited to learn next step. the way of teaching is too the point and simple one can easily understand the basics of digital marketing without having knowledge.

筛选依据：

2801 - Foundations of Digital Marketing and E-commerce 的 2825 个评论（共 7,120 个）

创建者 Chime C O

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Jan 30, 2023

i am happy and grateful to Coursera for this course ,

创建者 Haider A

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Jan 22, 2023

Nicely organized , professional tutors, deep concepts.

创建者 Fatima M

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Dec 27, 2022

course content is good but also instructor is very good

创建者 Hamda N

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Nov 15, 2022

Amazing basic concepts of digital marketing with depth!

创建者 Joseph N

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Nov 2, 2022

iitsit's an amazing program andand quite interactive as

创建者 mir z

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Oct 29, 2022

Very helpful for foundations of the digital marketing.

创建者 Vicky O

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Oct 15, 2022

very goof insight into digital marketing and e commerce

创建者 Hakizimana M

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Oct 6, 2022

I have gained much from the course. Thank you so much.

创建者 Virginia L

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Sep 28, 2022

Enjoyed the content of the study. Clear scenerios.....

创建者 Bui V H

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Sep 26, 2022

Thanks very much about course of course.org and google.

创建者 Rumi M L

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Sep 7, 2022

Great. Really happy with this course. Very insightful.

创建者 Shahbaz A

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Aug 10, 2022

Amazing understanding of the foundations of this course

创建者 Rajeswaran T

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Jul 21, 2022

Outstanding learning experience, extraordinary support.

创建者 Siddhesh G

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Jul 17, 2022

A really good introductory Course for digital Marketing

创建者 Argwens O

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Jul 3, 2022

This is the best thing google has ever done to learners

创建者 Carlos B O

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Nov 17, 2025

Ayuda mucho y es breve con buena información detallada

创建者 hesham a

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Aug 31, 2025

It's an amazing course, thanks to Coursera and Google.

创建者 Nandhinee S (

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Jun 23, 2025

Outstanding. Very informative and clear to the point .

创建者 Flávio F

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Apr 9, 2025

Curso bem esclarecedor, com um conteúdo muito valioso.

创建者 Viviana P R

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Jan 31, 2025

me encanto, aprendí mucho, vale la pena y es favorable

创建者 Matěj Š

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Jan 4, 2025

A great entry course to a much more complicated topic.

创建者 youness D

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Dec 24, 2024

it was really good and helpful and so easy to learn it

创建者 Monique W

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Dec 19, 2024

Very coherent and detailed - easy to follow and learn!

创建者 Saptorshi B

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Sep 21, 2024

Basics of digital marketing all covered in this course

创建者 Anli L

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Aug 9, 2024

The course is structured and designed, easy to follow.