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返回到 Foundations of Digital Marketing and E-commerce

学生对 Google 提供的 Foundations of Digital Marketing and E-commerce 的评价和反馈

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30,575 个评分

课程概述

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

热门审阅

VL

May 8, 2023

Clear and easy to digest information. Gives a great overview of the industry and the roles each one plays. Helpful for complete newbies to understand the basics of digital marketing and e-commerce.

AL

Jun 1, 2023

While I loved the course, I got slightly irritated with the speaker's pronunciation of the words "Important." I found it distracting, but otherwise she did great. The material was easy to digest.

筛选依据：

2651 - Foundations of Digital Marketing and E-commerce 的 2675 个评论（共 7,120 个）

创建者 MOHAMED E

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Jul 30, 2022

I FOUND IT HELPFUL , ORGANIZED AND WELL TAILORED

THANKS A LOT

创建者 Jackson

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Jul 4, 2022

Gives you a lot of foundation that you can later build upon.

创建者 Karina d S G

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Jun 15, 2022

I loved it this course

it's so easy to understand and learn.

创建者 Jordy A J R

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Jun 7, 2022

Una buena introducción al marketing digital y al e-commerce.

创建者 Diana C J

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Dec 18, 2025

Un curso muy fluido, con mucha claridad de los fundamentos.

创建者 Pedro f G D

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Aug 13, 2025

Muy buena de apoco voy mejorando y aprendiendo cosas nuevas

创建者 Carlos H S C

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Aug 8, 2025

Excelente, muy bien estructurado y con muy buenos recursos.

创建者 Jimit S

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Jul 6, 2025

Great start to a career in Digital Marketing and E-commerce

创建者 Christine J E

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Mar 8, 2025

THIS HELPS ME TO MAXIMIZE MY KNOWLEDGE IN DIGITAL MARKETING

创建者 Carmen d P

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Mar 5, 2025

Es un excelente curso con buen material de videos y escrito

创建者 Rakshitha K

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Feb 23, 2025

good.......................................................

创建者 Rosemary W

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Feb 19, 2025

The topics are well explained making it easy to understand.

创建者 Ketki N

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Jan 20, 2025

It was amazing. Got to know many things in detail and depth

创建者 Catherine A A

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Dec 24, 2024

i really enjoyed every bit of it, i got to learn new things

创建者 ali y

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Nov 18, 2024

Detail work on basics, very helpful. Much needed. Thumbs UP

创建者 MUHAMMAD A M

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Sep 26, 2024

I loved to learn these terms. Thanks to wonderful teachers.

创建者 Joseph N

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Sep 17, 2024

Very good introduction to key concepts. Also very engaging!

创建者 Mayelin V

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Jul 21, 2024

Excellent presentation of digital marketing and e-commerce.

创建者 Akeyah K

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May 21, 2024

very informational and easy to finish. Great Work GOOGLE!!!

创建者 Kyrylo H

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Apr 14, 2024

Great introduction into digital marketing & e-comm. Thanks.

创建者 Tess R

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Feb 9, 2024

Very informative! Love the video + reading course structure

创建者 abhishek s

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Oct 23, 2023

Very informative and super easy to learn a high value skill

创建者 Ian M

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Oct 18, 2023

Relevancy, job-readiness, practical application. That's it.

创建者 JUSTIN A B

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Oct 11, 2023

I have enjoyed this class. Was a lot better than I thought.

创建者 Juor D

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Sep 19, 2023

Easy to learn and understand great detail about the course.