Chevron Left
返回到 Foundations of Digital Marketing and E-commerce

学生对 Google 提供的 Foundations of Digital Marketing and E-commerce 的评价和反馈

4.8
星
30,575 个评分

课程概述

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

热门审阅

VL

May 8, 2023

Clear and easy to digest information. Gives a great overview of the industry and the roles each one plays. Helpful for complete newbies to understand the basics of digital marketing and e-commerce.

MK

Oct 17, 2022

i​t was a wonderful journey and super excited to learn next step. the way of teaching is too the point and simple one can easily understand the basics of digital marketing without having knowledge.

筛选依据：

2601 - Foundations of Digital Marketing and E-commerce 的 2625 个评论（共 7,120 个）

创建者 eduardo e m g

•

Mar 7, 2024

ame este curso me hizo sentir mas capas de seguro de mi mismo

创建者 Anthony D J

•

Jan 29, 2024

It gives you a good start on the basics of digital marketing.

创建者 Muhammad J

•

Jan 16, 2024

Amazing digital marketing course clear my all basic knowledge

创建者 Gabriel R

•

Dec 30, 2023

Learned about the basics of e-commerce and digital marketing.

创建者 Cahyo W

•

Dec 24, 2023

I love to learn something like this more often in the future.

创建者 NOHA'S F

•

Dec 16, 2023

i'm so happy. Thank you Coursera giving me this opportunity .

创建者 Martini

•

Oct 10, 2023

simple dan mudah dipahami jika English fluency kita mencukupi

创建者 anya f

•

Sep 1, 2023

Easy to follow, engaging, and very practical and informative.

创建者 Maxwell M M

•

Aug 7, 2023

you have made it so easy for one to understand, i enjoyed it.

创建者 وسيم ن ا

•

Jun 25, 2023

A very useful course and the way it is presented is excellent

创建者 Suldan

•

Jun 4, 2023

during this course I really enjoyed for what I have learned

创建者 Danielle P

•

May 31, 2023

Was very helpful! Learned so much and can't wait to continue.

创建者 Anurag S

•

Apr 19, 2023

Great course to build on the foundation for Digital marketing

创建者 kholoud A

•

Mar 1, 2023

useful and beautiful course . Thank you for great effort 😍

创建者 Santiago B

•

Jan 9, 2023

Interesting and practical. Great introduction to the subject.

创建者 Kashif K

•

Nov 29, 2022

One of the Best Instructor and a really great content so far.

创建者 keziah s

•

Sep 14, 2022

It's a great introduction to digital marketing and ecommerce

创建者 Marissa C

•

Jul 17, 2022

It was fascinating and a good challenge to keep me motivated.

创建者 Diana R

•

Jul 7, 2022

good structure. concepts were explained easily to understand.

创建者 Satyapal s

•

Jul 4, 2022

Great course to start your journey in the field of Marketing.

创建者 Haidar S

•

Jun 27, 2022

amaizing experience with google

thanks coursera thanks google

创建者 Sumanth

•

Jun 18, 2022

I love what they explain in a very clear and authentic manner

创建者 Ehtisham A

•

Jun 28, 2025

This course is a new avenue for me. This is very informative

创建者 Syed M A S

•

Jun 17, 2025

A Wonderful course covering all essential details at length.

创建者 Laura M

•

Feb 28, 2025

Excelente curso para obtener las bases del marketing digital