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学生对 Google 提供的 Foundations of Digital Marketing and E-commerce 的评价和反馈

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30,575 个评分

课程概述

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

热门审阅

VL

May 8, 2023

Clear and easy to digest information. Gives a great overview of the industry and the roles each one plays. Helpful for complete newbies to understand the basics of digital marketing and e-commerce.

AS

Oct 11, 2022

I e​njoyed every chapter of the course. The instructor is very clear and explains everything well, so you get to follow throughout even if you didn't have any prior knowledge of digital marketing.

筛选依据：

2476 - Foundations of Digital Marketing and E-commerce 的 2500 个评论（共 7,117 个）

创建者 Mousa H

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Apr 21, 2025

its really amusing how we learn step by step . i really loved it

创建者 ANGELICA G L B

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Apr 16, 2025

muy completo la información, interesante, aprendí mucho, gracias

创建者 sheetal M

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Apr 3, 2025

Very helpful in improving my skills and boosting the confidence.

创建者 Dhruv S

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Feb 7, 2025

A great way of commencing the understanding of digital marketing

创建者 Md. N A

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Oct 27, 2024

Very good introductory course on the world of Digital Marketing.

创建者 jazmin m

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Sep 24, 2024

I completely love it! The quizzes and AI make a huge difference.

创建者 PANKAJ B

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Sep 12, 2024

Awesome Learning Experience and facilatore explain well deserved

创建者 Mohamed S I

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Aug 18, 2024

Amazing course, to whom is looking to diving into DM and E-Comm.

创建者 Евдокимова В

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May 7, 2024

I really like this course. It's highly detailed and informative!

创建者 Ale V

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Apr 6, 2024

Sin duda un curso lleno de buenos conceptos, bien hecho, actual.

创建者 priya s

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Mar 27, 2024

Well structured, simple and clear video presentations and texts.

创建者 Haris q

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Feb 18, 2024

it is best course to kickstart our journey for digital marketing

创建者 ilyas m

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Dec 16, 2023

it is a great course and i learned so many things here thank you

创建者 Nilesh G

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Nov 26, 2023

good and addtional knowledge has been getted into this program.

创建者 Asmaa H

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Nov 15, 2023

I liked every single step of it, the teachers and the work done.

创建者 Francisco M L A

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Nov 3, 2023

I loved it, super complete. I'm glad this is just the beginning.

创建者 Birgilio R C

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Oct 10, 2023

Great course and tools for Marketing & e-commerce understanding.

创建者 Zia u R

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Sep 25, 2023

It was a great experience. This course covered all basic things.

创建者 Cassandra W

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Sep 25, 2023

Great Class to take to give you a foundation of DM and Ecommerce

创建者 Shahzada M H

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Aug 16, 2023

This course is full of knowledge and learning. 100% recommended.

创建者 Kristin G

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Aug 5, 2023

excellent combination of video and content for digital marketers

创建者 Pinakin S

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Jul 16, 2023

Amazing, simple amazing. Perfect course which I was looking for.

创建者 abhinav t

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Jun 6, 2023

i have gained much knowledge from this digital marketing course.

创建者 Harsh V

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Apr 17, 2023

Good one to know the basics of Digital Marketing and E-commerce.

创建者 Neville O

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Mar 9, 2023

I really enjoyed this course. I hopeful and eager to learn more.