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学生对 Università Bocconi 提供的 Food & Beverage Management 的评价和反馈

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5,013 个评分

课程概述

Managing a company in the food and beverage industry is a fascinating task. Food and beverage products are so deeply rooted in the culture of most countries that making and selling them is not only a matter of making and selling good and tasty products, but products that nurture people's body, soul, and heart. Given this, it's not difficult to see that the task quickly becomes complex. The objective of this course is twofold: first, we will focus on contemporary challenges that managers and entrepreneurs in food and beverage businesses should be able to face; and second, we will provide models and tools to design and implement appropriate courses of action to satisfy customers and build an advantage over the competition. This course is made up of four modules and an introduction, each exploring one dilemma that food and beverage companies face. You will be presented with a set of video lectures and guest speakers. These lectures combine an accessible introduction to specific topics integrated with interviews of managers and experts that will give precious insights and examples to the participants. To enhance your learning experience with us, we will make a Documentary on the Excellences of the Modena District available for you, which is in a format that we have developed specifically for this course in order to give you the chance to experience first-hand the territory as our on-campus students usually do. Each module is paired with an evaluated quiz and weekly discussion forums to reflect on the variety of the F&B world, its complexity, and the power of the network that we will build together during the course. Successful completion of the quizzes is required for a course certificate as explained in the Grading Policy. Below the guest speakers of the course: Masterchef Italia Sky – Nils Hartmann, Head of Movie Channels at Sky Italia – www.masterchef.sky.it Eataly - Paolo Bongiovanni, Marketing Director Italy – www.eataly.net Berlucchi – Paolo Ziliani, Owner – www.berlucchi.it Joia Restaurant – Alta Cucina Naturale – Pietro Leemann, Owner and Chef – www.joia.it Branca – Nicolò Branca, Owner – www.branca.it Barilla – Giuseppe Morici, President Region Europe – www.barilla.com Proyecto Expo 2015 Chile – Guillermo Ariztia, Chile Pavillon Director – www.expomilan.cl Winery Il Cavallante, Milano – Sergio Morpurgo, Owner Heineken – Floris Cobelens, Marketing Director – www.heineken.com TRDN – Martin Oetting, Managing Director – www.trnd.com GROM – Federico Grom, Owner and Founder – www.grom.it/en Tetra Pak – Matthew Hatton, Director Competitor Intelligence – www.tetrapak.com BioHombre – Matteo Panini, CEO – www.hombre.it Acetaia Maletti – Carmen & Claudio Maletti Cantine Riunite & CIV – Vanni Lusetti, CEO; Francesca Benini, Sales & Marketing Manager; Elena Lottici, Export Manager; Mario Vandi, Brand Manager – www.riunite.it GlemGas – Marco Guerzoni, Program Product Manager – www.glemgas.com Bibendum Catering – LaFranceschetta58 – Sabrina Lazzereschi & Marta Pulini, Owners and Founders – www.bibendumcatering.it , www.franceschetta58.it DISCLAIMER - Since most of the videos are conducted with those whose native language is not English, we have decided to sometimes preserve their more emphatic speech to keep a tighter match between the audio and the subtitles....

热门审阅

KS

Jul 23, 2024

best Food & Beverage course out there i really leant a lot in this course mostly because of the innovations that are happening in the world of Food & Bev thank you very much Coursera

FD

May 29, 2020

I learnt so much regarding brand positioning and value propositions. As an events manager i am glad i came across this course. I will definitely adopt and apply a lot of what i have learnt.

筛选依据：

201 - Food & Beverage Management 的 225 个评论（共 1,346 个）

创建者 Ilić V

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Nov 6, 2015

Course done with passion and knowledge of the subject.

创建者 Miguel A

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Oct 4, 2015

Really high quality explanations, material and videos.

创建者 Inna F

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Nov 2, 2015

Well-presented, interesting and insightful! Thank you

创建者 HO T

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Oct 8, 2015

I really liked this course! So interesting and useful

创建者 anthony c

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Aug 23, 2017

thanks. I've spent productive and interesting hours.

创建者 Alex P

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Oct 2, 2016

Clear examples, outstanding lectures and interviews.

创建者 Kenessary T

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Jan 25, 2020

The best course about food business and management!

创建者 Matteo B

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Mar 13, 2018

Very interesting course about Food & Beverage Mgmt.

创建者 Tiago J T R

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Oct 17, 2017

Very well structured! Nice lessons! Awesome course!

创建者 Suresh J

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Jun 5, 2017

I have completed chapter - 1 . So far its excellent

创建者 Carlos R V

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Feb 3, 2016

Great course!, Ahora en español: ¡FANTÁSTICO curso!

创建者 Maria M

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Nov 4, 2015

Great course! Excellent stuff! Highly recommended!

创建者 Jorge M R U

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Jun 14, 2017

Nice course for students don´t work in marketing

创建者 Aezekiel D

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Nov 28, 2024

Nice course it's very reliable course Thank you

创建者 Bausone L

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Nov 16, 2017

Great course, perfectly organised and very well

创建者 catalina g

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Sep 19, 2016

I loved it! Very good material and information.

创建者 Alessandro C

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Mar 23, 2020

A really complete, accesible and clear course!

创建者 Roy M S

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Aug 28, 2017

Very in-depth presentation.

Open perspectives.

创建者 Selcuk K O

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Sep 29, 2019

Excellent Course. I have enjoyed it very much

创建者 Nwachukwu F E

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Apr 10, 2016

excellent, innovative and eye opening course.

创建者 Qasim A

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Oct 25, 2015

find it better than what i expected ..thank u

创建者 Jonathan G

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Feb 18, 2016

Informative course! I really learned a lot.

创建者 Nikitas P

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Oct 23, 2015

Excellent structure and content!! Thank you!

创建者 Hassan R

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Feb 27, 2020

Thank you so much Sir

it was amazing course

创建者 Josep M J L

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Mar 18, 2018

Very interesting course. Congratulations !