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学生对 Università Bocconi 提供的 Food & Beverage Management 的评价和反馈

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5,013 个评分

课程概述

Managing a company in the food and beverage industry is a fascinating task. Food and beverage products are so deeply rooted in the culture of most countries that making and selling them is not only a matter of making and selling good and tasty products, but products that nurture people's body, soul, and heart. Given this, it's not difficult to see that the task quickly becomes complex. The objective of this course is twofold: first, we will focus on contemporary challenges that managers and entrepreneurs in food and beverage businesses should be able to face; and second, we will provide models and tools to design and implement appropriate courses of action to satisfy customers and build an advantage over the competition. This course is made up of four modules and an introduction, each exploring one dilemma that food and beverage companies face. You will be presented with a set of video lectures and guest speakers. These lectures combine an accessible introduction to specific topics integrated with interviews of managers and experts that will give precious insights and examples to the participants. To enhance your learning experience with us, we will make a Documentary on the Excellences of the Modena District available for you, which is in a format that we have developed specifically for this course in order to give you the chance to experience first-hand the territory as our on-campus students usually do. Each module is paired with an evaluated quiz and weekly discussion forums to reflect on the variety of the F&B world, its complexity, and the power of the network that we will build together during the course. Successful completion of the quizzes is required for a course certificate as explained in the Grading Policy. Below the guest speakers of the course: Masterchef Italia Sky – Nils Hartmann, Head of Movie Channels at Sky Italia – www.masterchef.sky.it Eataly - Paolo Bongiovanni, Marketing Director Italy – www.eataly.net Berlucchi – Paolo Ziliani, Owner – www.berlucchi.it Joia Restaurant – Alta Cucina Naturale – Pietro Leemann, Owner and Chef – www.joia.it Branca – Nicolò Branca, Owner – www.branca.it Barilla – Giuseppe Morici, President Region Europe – www.barilla.com Proyecto Expo 2015 Chile – Guillermo Ariztia, Chile Pavillon Director – www.expomilan.cl Winery Il Cavallante, Milano – Sergio Morpurgo, Owner Heineken – Floris Cobelens, Marketing Director – www.heineken.com TRDN – Martin Oetting, Managing Director – www.trnd.com GROM – Federico Grom, Owner and Founder – www.grom.it/en Tetra Pak – Matthew Hatton, Director Competitor Intelligence – www.tetrapak.com BioHombre – Matteo Panini, CEO – www.hombre.it Acetaia Maletti – Carmen & Claudio Maletti Cantine Riunite & CIV – Vanni Lusetti, CEO; Francesca Benini, Sales & Marketing Manager; Elena Lottici, Export Manager; Mario Vandi, Brand Manager – www.riunite.it GlemGas – Marco Guerzoni, Program Product Manager – www.glemgas.com Bibendum Catering – LaFranceschetta58 – Sabrina Lazzereschi & Marta Pulini, Owners and Founders – www.bibendumcatering.it , www.franceschetta58.it DISCLAIMER - Since most of the videos are conducted with those whose native language is not English, we have decided to sometimes preserve their more emphatic speech to keep a tighter match between the audio and the subtitles....

热门审阅

KS

Jul 23, 2024

best Food & Beverage course out there i really leant a lot in this course mostly because of the innovations that are happening in the world of Food & Bev thank you very much Coursera

FD

May 29, 2020

I learnt so much regarding brand positioning and value propositions. As an events manager i am glad i came across this course. I will definitely adopt and apply a lot of what i have learnt.

筛选依据：

1326 - Food & Beverage Management 的 1346 个评论（共 1,346 个）

创建者 Angelica H

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Apr 27, 2020

I really enjoyed the course and learnt a lot but i felt that it was sometimes quite repetitive. Also i the wording used in the slides and videos was often unnecessarily complicated and could have been written more clearly. However i did enjoy it and glad i did it!

创建者 Beatriz E

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May 10, 2020

I only answer the remaining quizzes (week 3 and 4) as other study videos are too long and could not keep up because of other priorities.

创建者 Jason B

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Jun 30, 2025

Interesting if you have never studied or opened a business/marketing book. Information not really up to date (links, facts, etc.)

创建者 Noura E A

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Jan 16, 2023

all contact of the course example about the wine really it is not useful to me in my work

创建者 Patricio N

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May 8, 2020

It was interesting but not very engaging. Many of the examples (links) didn't work.

创建者 Roberto G P

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Nov 29, 2022

El curso en forma confusaes interesante, pero algunos conceptos son expresados

创建者 TANYA J

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Jul 1, 2020

A great course with good examples and the interviews were really helpful.

创建者 Kabayiza T D M

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Aug 29, 2020

it was amazing, I've learnt a lot. Thank you

创建者 Winnie C

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Dec 4, 2020

3

创建者 Jake M

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Feb 9, 2022

The course title is somewhat misleading. The information in the course is completely based in marketing of products. It doesn't even have to apply for Food and Beverages. It should be re-named. For the marketing aspect, it has good information, but was not what I was looking for in terms of Food and Beverage Management

创建者 Anuj B

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Apr 22, 2020

Not very educational.

Theories are very similar to what you learn in marketing.

Real-world insights and finances of Food & Beverage would be a way better teaching.

创建者 Akmal z

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Jun 22, 2025

Its more in genaral nature,should be more about rotine operations of reastaurant and rotine understanting of operations how to make those better..

创建者 Mohamad N

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Jun 10, 2023

Not that much useful when i enrolled the course I thought that it help us to manage the premises .

创建者 ayomide a

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Jun 19, 2023

Thank you so much for this great opportunity to learn, I do not take if for granted

创建者 María M

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Jul 25, 2020

Me retiro. Curso pésimo. Pura teoría. El profesor lee en telepronter todo y no hay imágenes de ejemplos prácticos. No me sirve para nada

创建者 Laura W

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Jul 9, 2020

I can't un-enroll in this course!! Not what I wanted.

创建者 Nikolozi T

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Jul 27, 2024

I can not download my weekly reading please help

创建者 Armando L

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Dec 22, 2024

Not certification available for purchase.

创建者 Angelo B

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Nov 1, 2020

it is for beginner!

创建者 Dhanjeet K

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Sep 12, 2021

GoodADB

创建者 Supravat M

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Feb 15, 2021

Bad