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学生对 Università Bocconi 提供的 Food & Beverage Management 的评价和反馈

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5,013 个评分

课程概述

Managing a company in the food and beverage industry is a fascinating task. Food and beverage products are so deeply rooted in the culture of most countries that making and selling them is not only a matter of making and selling good and tasty products, but products that nurture people's body, soul, and heart. Given this, it's not difficult to see that the task quickly becomes complex. The objective of this course is twofold: first, we will focus on contemporary challenges that managers and entrepreneurs in food and beverage businesses should be able to face; and second, we will provide models and tools to design and implement appropriate courses of action to satisfy customers and build an advantage over the competition. This course is made up of four modules and an introduction, each exploring one dilemma that food and beverage companies face. You will be presented with a set of video lectures and guest speakers. These lectures combine an accessible introduction to specific topics integrated with interviews of managers and experts that will give precious insights and examples to the participants. To enhance your learning experience with us, we will make a Documentary on the Excellences of the Modena District available for you, which is in a format that we have developed specifically for this course in order to give you the chance to experience first-hand the territory as our on-campus students usually do. Each module is paired with an evaluated quiz and weekly discussion forums to reflect on the variety of the F&B world, its complexity, and the power of the network that we will build together during the course. Successful completion of the quizzes is required for a course certificate as explained in the Grading Policy. Below the guest speakers of the course: Masterchef Italia Sky – Nils Hartmann, Head of Movie Channels at Sky Italia – www.masterchef.sky.it Eataly - Paolo Bongiovanni, Marketing Director Italy – www.eataly.net Berlucchi – Paolo Ziliani, Owner – www.berlucchi.it Joia Restaurant – Alta Cucina Naturale – Pietro Leemann, Owner and Chef – www.joia.it Branca – Nicolò Branca, Owner – www.branca.it Barilla – Giuseppe Morici, President Region Europe – www.barilla.com Proyecto Expo 2015 Chile – Guillermo Ariztia, Chile Pavillon Director – www.expomilan.cl Winery Il Cavallante, Milano – Sergio Morpurgo, Owner Heineken – Floris Cobelens, Marketing Director – www.heineken.com TRDN – Martin Oetting, Managing Director – www.trnd.com GROM – Federico Grom, Owner and Founder – www.grom.it/en Tetra Pak – Matthew Hatton, Director Competitor Intelligence – www.tetrapak.com BioHombre – Matteo Panini, CEO – www.hombre.it Acetaia Maletti – Carmen & Claudio Maletti Cantine Riunite & CIV – Vanni Lusetti, CEO; Francesca Benini, Sales & Marketing Manager; Elena Lottici, Export Manager; Mario Vandi, Brand Manager – www.riunite.it GlemGas – Marco Guerzoni, Program Product Manager – www.glemgas.com Bibendum Catering – LaFranceschetta58 – Sabrina Lazzereschi & Marta Pulini, Owners and Founders – www.bibendumcatering.it , www.franceschetta58.it DISCLAIMER - Since most of the videos are conducted with those whose native language is not English, we have decided to sometimes preserve their more emphatic speech to keep a tighter match between the audio and the subtitles....

热门审阅

FD

May 29, 2020

I learnt so much regarding brand positioning and value propositions. As an events manager i am glad i came across this course. I will definitely adopt and apply a lot of what i have learnt.

KS

Jul 23, 2024

best Food & Beverage course out there i really leant a lot in this course mostly because of the innovations that are happening in the world of Food & Bev thank you very much Coursera

筛选依据：

226 - Food & Beverage Management 的 250 个评论（共 1,346 个）

创建者 Alan O L A

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Oct 5, 2016

Excellent, so interesting and practical :)

创建者 Timothy K

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Oct 27, 2016

Relevant, Interesting and worth the time.

创建者 张祖悦Momo Z

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May 9, 2016

great courses! I learned a lot from that.

创建者 Camilla C

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Jul 9, 2017

Really interesting and well researched!

创建者 Filiz Z S

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May 7, 2017

It was an excellent experience. grazie!

创建者 Ottomaro L

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Apr 29, 2019

Love the new format! Kept me engaged.

创建者 Davide D

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Dec 8, 2017

amazing,very interesting.good course.

创建者 Quorra L

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Nov 23, 2016

课程很不错，Pdf文件收藏了。入门级难度，管理零基础上课也没有压力。推荐。

创建者 alex.tuzza

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Jul 5, 2018

Top of the pops!! Well done Bocconi!

创建者 Ekaterina S

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Aug 22, 2017

Wonderful course. Thank you so much!

创建者 mohamed s a i

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Feb 28, 2020

Thanks for your help and support me

创建者 Asnal H

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Nov 3, 2024

sangat bermanfaat dan menyenangkan

创建者 Domenico P

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Apr 7, 2020

Interesting and well organized !!

创建者 Ian P

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Mar 23, 2020

Amazing course. Very recommended.

创建者 Jessica S

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Jan 3, 2020

Muy practico y claro, recomendado

创建者 hsinjou s

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Nov 1, 2015

great course ! I did enjoy a lot!

创建者 Yi-Ting Y

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May 17, 2017

Really useful and well-designed!

创建者 Martina C

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Apr 2, 2020

Very clear and well structured!

创建者 Gabriele D

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Dec 27, 2019

Its really good and interesting

创建者 Ministerio E P

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Apr 19, 2016

excelente curso me gusta mucho.

创建者 Rey E N

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Dec 9, 2015

very informative and up to date

创建者 vikram r

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Oct 15, 2015

very good content in the course

创建者 Xinyi G

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Nov 21, 2016

really enjoyed the interviews!

创建者 Randal L

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Dec 6, 2024

Great Course, very insightful

创建者 Alfredo P G

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Apr 11, 2018

Everything I needed and more!