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学生对 Università Bocconi 提供的 Food & Beverage Management 的评价和反馈

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5,014 个评分

课程概述

Managing a company in the food and beverage industry is a fascinating task. Food and beverage products are so deeply rooted in the culture of most countries that making and selling them is not only a matter of making and selling good and tasty products, but products that nurture people's body, soul, and heart. Given this, it's not difficult to see that the task quickly becomes complex. The objective of this course is twofold: first, we will focus on contemporary challenges that managers and entrepreneurs in food and beverage businesses should be able to face; and second, we will provide models and tools to design and implement appropriate courses of action to satisfy customers and build an advantage over the competition. This course is made up of four modules and an introduction, each exploring one dilemma that food and beverage companies face. You will be presented with a set of video lectures and guest speakers. These lectures combine an accessible introduction to specific topics integrated with interviews of managers and experts that will give precious insights and examples to the participants. To enhance your learning experience with us, we will make a Documentary on the Excellences of the Modena District available for you, which is in a format that we have developed specifically for this course in order to give you the chance to experience first-hand the territory as our on-campus students usually do. Each module is paired with an evaluated quiz and weekly discussion forums to reflect on the variety of the F&B world, its complexity, and the power of the network that we will build together during the course. Successful completion of the quizzes is required for a course certificate as explained in the Grading Policy. Below the guest speakers of the course: Masterchef Italia Sky – Nils Hartmann, Head of Movie Channels at Sky Italia – www.masterchef.sky.it Eataly - Paolo Bongiovanni, Marketing Director Italy – www.eataly.net Berlucchi – Paolo Ziliani, Owner – www.berlucchi.it Joia Restaurant – Alta Cucina Naturale – Pietro Leemann, Owner and Chef – www.joia.it Branca – Nicolò Branca, Owner – www.branca.it Barilla – Giuseppe Morici, President Region Europe – www.barilla.com Proyecto Expo 2015 Chile – Guillermo Ariztia, Chile Pavillon Director – www.expomilan.cl Winery Il Cavallante, Milano – Sergio Morpurgo, Owner Heineken – Floris Cobelens, Marketing Director – www.heineken.com TRDN – Martin Oetting, Managing Director – www.trnd.com GROM – Federico Grom, Owner and Founder – www.grom.it/en Tetra Pak – Matthew Hatton, Director Competitor Intelligence – www.tetrapak.com BioHombre – Matteo Panini, CEO – www.hombre.it Acetaia Maletti – Carmen & Claudio Maletti Cantine Riunite & CIV – Vanni Lusetti, CEO; Francesca Benini, Sales & Marketing Manager; Elena Lottici, Export Manager; Mario Vandi, Brand Manager – www.riunite.it GlemGas – Marco Guerzoni, Program Product Manager – www.glemgas.com Bibendum Catering – LaFranceschetta58 – Sabrina Lazzereschi & Marta Pulini, Owners and Founders – www.bibendumcatering.it , www.franceschetta58.it DISCLAIMER - Since most of the videos are conducted with those whose native language is not English, we have decided to sometimes preserve their more emphatic speech to keep a tighter match between the audio and the subtitles....

热门审阅

FD

May 29, 2020

I learnt so much regarding brand positioning and value propositions. As an events manager i am glad i came across this course. I will definitely adopt and apply a lot of what i have learnt.

AN

May 26, 2020

It was really informative and loved the way in which the course was structured and presented. Hope there's more courses along the similar line on food & beverage topics as well as on management.

筛选依据：

701 - Food & Beverage Management 的 725 个评论（共 1,347 个）

创建者 Payam T

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Oct 19, 2021

Amazing course for food scientists who wants to make a considerable change in their carrier.

创建者 Ioannis G

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Nov 30, 2020

Fantastic course , realised what i was doing the last 30 years in the field in just 1 week!!

创建者 shreyas d k

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Sep 6, 2020

this course was very helpful and it has opened my mind more about food and beverage industry

创建者 Y. D D

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Aug 21, 2024

Memberikan pengetahuan dan wawasan baru terhadap strategi pengembangan dan marketing produk

创建者 Percival K

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Sep 4, 2022

thank you coursera for giving me a chance to learn more about food and beverage management.

创建者 fellah m

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Mar 6, 2025

VERY NICE PROGRAM AND MAJOR TOPICS ARE COVERED TE LEARN. AND I AM WAITING MY CERTIFICATION

创建者 Justin H

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Feb 15, 2025

A lot of useful info about trends and the process of getting food or drink to the consumer

创建者 Agshin B

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Mar 29, 2022

Great Course!

Im 14 years in F&B and still learnet a lot of great knowledge in this course!

创建者 Avelino R

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Sep 12, 2021

Excellent, very well developed with points that were clearly explained by the proffesor!!!

创建者 Martin E V S V

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Jun 18, 2020

El profesor fue muy claro y ejemplificó todo perfectamente. Un curso muy bien elaborado.

创建者 Facundo M R

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Mar 30, 2021

Great experience. So much interesting things I’ve learned. Very happy! Thank you Bocconi

创建者 gabriela j a f

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Apr 24, 2020

It is a very complete course, I really feel happy that I took it. I highly recommend it!

创建者 Ankit C

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Jun 15, 2021

I found full learning about F&B through this course. Amazing and great. Been Certified.

创建者 Tobias S

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Feb 23, 2021

Great review of marketing strategies with a lot of examples and interesting interviews!

创建者 Victoria J E

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Nov 25, 2025

I loved the course! The interviews were impressive and the presentation was excellent.

创建者 Giada A

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Feb 2, 2024

very insightful despite working in the industry since 13 years. Good food for thoughts

创建者 Deleted A

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Dec 30, 2021

Es un curso muy interesante y la información de mucha ayuda para entender la industria

创建者 Ajithkumar

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Jun 10, 2020

Great Course! Loved the Way the Professor carried, useful for every Marketing Aspirers

创建者 jayanth s k

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Jun 3, 2020

I like this course thank you for giving me certificate in food and beverage management

创建者 HADDEL M K A H M K A

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Jun 12, 2023

A very wonderful course and I benefited a lot from it, especially with my life system

创建者 Kevin N

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Apr 22, 2022

love all the details and the professor. Easy to understand for a basic F&B management

创建者 Bahtiyar B

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Mar 28, 2021

DETAILED INFO AND EXPERIENCE SHARE. GOOD FOR GETTING INFORMATION ABOUT THE INDUSTRY.

创建者 saurav

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May 15, 2020

Amazing course to learn basics of F&B world on strategies and management.thank you .

创建者 Kilbert K

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Aug 23, 2025

excellent course....the teaching method was very clear with proper PPT...thank you.

创建者 marcos p b

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Aug 1, 2020

lot of new information and knowledge that generate good insights. Thank You so much