The Event Marketing Design in Canva course equips learners with the skills to create visually consistent, professional event branding and promotional materials. Learners start by developing event-specific identity systems, including logos, typography, and color palettes that establish recognition and credibility across both physical and digital channels. Building on this foundation, the course teaches how to design coordinated multi-channel promotional campaigns, covering social media graphics, email invitations, and digital ads, while introducing data-informed strategies to optimize audience engagement.

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3 项作业
了解顶级公司的员工如何掌握热门技能

积累 Marketing 领域的专业知识
- 向行业专家学习新概念
- 获得对主题或工具的基础理解
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- 通过 Coursera 获得可共享的职业证书

该课程共有3个模块
Create professional visual branding that elevates your events. Develop a complete event identity system including versatile logos, strategic color palettes, and purposeful typography. You'll leave with a cohesive brand foundation that ensures consistency across all event touchpoints while significantly boosting registration and engagement.
涵盖的内容
1个视频2篇阅读材料1个作业1个非评分实验室
Learn to create coordinated promotional materials that drive event registrations across different platforms. Discover how to maintain brand consistency while optimizing designs for each channel's unique requirements and audience behaviors. You'll master simple A/B testing techniques to measure which design approaches perform best, transforming subjective design decisions into data-informed strategies that fill more seats at your events.
涵盖的内容
1个视频2篇阅读材料1个作业1个非评分实验室
Design functional materials that guide attendees seamlessly through your event. Create clear schedules, intuitive signage, and engaging digital assets that work together as a unified system. You'll develop a complete suite of attendee-focused materials that enhance the on-site experience, reduce confusion, and strengthen your event's professional reputation—turning first-time attendees into loyal participants while maximizing positive post-event engagement.
涵盖的内容
1个视频1篇阅读材料1个作业1个非评分实验室
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将此证书添加到您的 LinkedIn 个人资料、简历或履历中。在社交媒体和绩效考核中分享。
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To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
When you enroll in the course, you get access to all of the courses in the Certificate, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.
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